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Banking and Finance Digital Transformation

July 2016
Banking and Finance Digital Transformation
Description

Background. 

Lack of digital Vision and low leverage on digital assets. 

Banking and Finance Digital Transformation

July 2016
Description

Background. 

Lack of digital Vision and low leverage on digital assets. 

Work details
work
Client
Banking and Finance Cleint
place
Location
West Jakarta
business
Industry of the client
Banking & Financials
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Digital Strategy
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July 2016
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TVC; 60″ OUTLIVE Internasional Store Campaign

TVC; 60″ OUTLIVE Internasional Store Campaign

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TVC; 60″ OUTLIVE Internasional Store Campaign

Our client wanted to change event documentation into a highlight video and promote their store - product's brand too.
Our metric indicator's of success (project goal measurement), the official event organizer (IBA), my clients (Tiga Lima Mili and Outlive itself) indicate 91% their costumers wants them to held a similar event. And products where displayed on TVC were sold well. And we proud and honored the project known in International community as a business representative video.

Project Details Reference

https://duniabenangmerah.com/portfolio/outlive/ 

Disclaimer Copyright:

All rights, copyright, trademark, and any intellectual rights to photos, videos, digital imaging contents, copy writings, and anything else related to Outlive, that shown on the article on this page are the property, trademarks and copyright and/or is owned and operated by PT. Matrix Outlive Prominent, linked by Benang Merah Komunikasi. Benang Merah Komunikasi as advertising parties claims for manufacturing The TVC (Commercial Ads) that published similar without modification on this page for that brand, we Benang Merah Komunikasi entitled displaying our rights portfolio as a form of our internal and external promotion.

In accordance with the Work Contract Agreement without the intention of cornering parties – related parties inside or ambush marketing on the part of Outlive. Any parties that objected to the impressions that we publish on this page can contact the PT. Prominent Matrix and/or representative of Outlive itself or contact our legal counsel firm in legal [at] duniabenangmerah.com.

Completeness Benang Merah Komunikasi Copyright Policy by DCMA (Digital Millennium Copyright Act) and according to the Intellectual Property Rights (UU ITE) of the Republic of Indonesia, arranged in DCMA Policy Copyright and Indonesian Intellectual Property Rights pages in the Benang Merah Komunikasi’s website.

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Banking and Finance Digital Transformation

July 2016
July 2016

Banking and Finance Digital Transformation

Background. 

Lack of digital Vision and low leverage on digital assets. 

Digital Strategy
Retail; Poff’s Story Coffee & Dessert

Retail; Poff’s Story Coffee & Dessert

October 2017
October 2017

Retail; Poff’s Story Coffee & Dessert

My client wanted make his first business. He ask me to make his business look fresh and not look like local.

We create a concept for Poff’s Story Coffee & Dessert and notice that Korean wave was so popular and give a Korean taste on their business. We (Benang Merah Komunikasi) set up those business for franchise and retailer concept for next upcoming business. But not look like a local store. We develop and create brand awareness this store from Korea and interact for the first time in viral strategy (Facebook and twitter) in korean language. Gather one by one a visual merchandising skill and a brand development to his store. We created the brand identity and environmental graphics for Poff’s Story Coffee & Dessert, the first Korean coffee shop/café/retail concept in Bandung, West Java. Located in the congested downtown area, Poff’s Story Coffee & Dessert offers a cozy, relaxing refuge surrounded by vertical gardens along the interior walls. The grocery shop and even the restrooms are covered with wall graphics depicting nature.
If you look at retailer associations, some say they include restaurants or have a restaurant division. Others mention them separately (e.g. the American Restaurant and Retailer Association). A retailer is defined as the seller of goods or commodities in small quantities directly to consumers, so it sounds like technically a restaurant fits the definition. That being said, we think the average reader thinks of a store or on-line business (that sells groceries, clothing, books, etc.) and not a restaurant when they read “retailer.“

Project Details Reference
https://duniabenangmerah.com/portfolio/poff-story/

Disclaimer Copyright:   All rights, copyright, trademark, and any intellectual rights to photos, videos, digital imaging contents, copy writings, and anything else related to Poff’s Story and/or Poff’s Story Coffee & Dessert, that shown on the article on this page are the property, trademarks and copyright and/or is owned and operated by Poff’s Story Coffee & Dessert, linked by Benang Merah Komunikasi. Benang Merah Komunikasi as advertising parties claims for all on design retailer of Poff’s Story Coffee & Dessertt, that published similar without modification on this page for that brand, we Benang Merah Komunikasi entitled displaying our rights portfolio as a form of our internal and external promotion.   In accordance with the Work Contract Agreement without the intention of cornering parties – related parties inside or ambush marketing on the part of Poff’s Story Coffee & Dessert. Any parties that objected to the impressions that we publish on this page can contact the Poff’s Story and/or representative of Poff’s Story Coffee & Dessert itself or contact our legal counsel firm in cso [at] duniabenangmerah.com.   Completeness Benang Merah Komunikasi Copyright Policy by DCMA (Digital Millennium Copyright Act) and according to the Intellectual Property Rights (UU ITE) of the Republic of Indonesia, arranged in DCMA Policy Copyright and Indonesian Intellectual Property Rights pages in the Benang Merah Komunikasi’s website.

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