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Sales support through focussed PRMarch 2017
Sales support through focussed PR
Danish company Universal Robots is today recognized as a pioneer in lightweight robotics and human-robot collaboration. The help of Maisberger was enlisted when the company started out in early 2010. Its aim was to focus the attention of potential sales partners and end customers on the Universal Robots brand and the company's product: a small, flexible, lightweight robot that was new to German industry.
The relevant USPs also had to be made known in the trade and business press. Since then, Universal Robots has written a peerless success story. Throughout the whole of its exciting development, we have been the professional communication partner by its side, supporting and accompanying rapid growth, the challenges of the market and the need for successful lead generation.
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