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Our challenge was the breathe character into bricks and mortar, before filling it with words, ideas, and a vision. If somehow all of that implied that Borjeman was, “your one-stop home centre”, all the better.
Communication solution: THE BIG IDEA “New homes bring new feelings”
We wrapped this new born name in a slogan – or poem to be more precise – and then set it off in the world to find new families to come stay within it. SLOGAN Phase 1: “When new items come to the home, a new feeling comes to the home”
Communication results: The brand essence and identity for Borjeman with an accompanying advertising campaign for its launch. Aside from those great results, the printed material we’d created for the project was the winner of the Simorgh Print Award 2015, gifted by Iran’s Ministry of Culture & Islamic Guidance for excellence in print.
Media and services: Name, slogan, logo, brand identity guidelines, branded collateral, 3D concept, 3D walk-though, ID items and website, Advertising campaign, Media Plan, Our door media
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