Works made by other agencies
Check the latest works made by other agencies
BPN Beirut, based at محافظة بيروت, Lebanon has been asked to develop DOLL for their brand SACOProduct: Saco Vacuums in 2013. This customer case is known in the marketing & communication market for Print, Commercials Archive, Home electronics, Home Appliances, Vacuum Cleaners, Home Appliances, Furnishings, SACO Adverts.
KEY IN THE IGNITIONNovember 2014
KEY IN THE IGNITION
The campaign KEY IN THE IGNITION is a Mercedes-BenzProduct: Mercedes-benz C-class advert, born from the union between BPN Beirut (based at محافظة بيروت, Lebanon) and Daimler AG in 2009. This customer case is known in the marketing & communication market for Commercials Archive, Cars, DM, Mercedes-Benz Adverts, Consumer Products.
The Instabag MachineNovember 2014
The Instabag Machine
BPN Beirut, based at محافظة بيروت, Lebanon has been asked to develop The Instabag Machine for their brand DepechemodeProduct: Depechemode in 2011. This campaign is known in the marketing & communication market for Commercials Archive, DM, Depechemode Adverts, Culture, Leisure, Sport.
Beirut Beer Case Study FilmDecember 2016
Beirut Beer Case Study Film
The Lebanese beer industry has been monopolized for the past 80 years by one brand, Almaza. To position the new Beirut Beer as a “serious player”, we needed to address Almaza with a direct message, without attacking the beloved brand.
So, we encouraged people to ‘TRY SOMETHING NEW’, by literally using an old Lebanese-saying, expressed when bored with life’s routines: “Does it have to be Mjadra every day?” Mjdara being an old traditional dish commonly consumed in Lebanon.
When launched, the film received immediate response, getting people on social media discussing and analyzing the “Mjadra” comparison, with “Mjadra” becoming Almaza’s nickname and referral.
A massive offline and online campaign followed, encouraging people to break from their everyday habits and try something new.
Beirut Beer sales increased 145% over the period of the campaign, and now stands at 18% in the total beer market. But most importantly, Beirut Beer gained nationwide recognition.
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