Digital Strategy for Mireya Cervantes: 'Alamar'

Home - Mexico - Nayarit - Bahía de Banderas - Mezcales - Alamar

Learn more about this example of Digital Strategy

Industry of the client: Construction
Service provided: Digital Strategy
Audience: Business to Consumer
Geographic scope: National

Focused on the marketing of DELTA, a whole communication strategy was created to convey the message of a third tower, part of the development’s second stage, on the basis of the quality and the prestige earned by the marketing of the AMURA and BORNEO towers.

With the preceding ALAMAR materials as background, an analysis was carried out to simplify and to highlight the equities of ALAMAR, beginning by creating a logotype for each of the towers, to achieve positioning each product being marketed and what it has to offer.

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