Alamar

October 2015
Alamar
Description

Focused on the marketing of DELTA, a whole communication strategy was created to convey the message of a third tower, part of the development’s second stage, on the basis of the quality and the prestige earned by the marketing of the AMURA and BORNEO towers.

With the preceding ALAMAR materials as background, an analysis was carried out to simplify and to highlight the equities of ALAMAR, beginning by creating a logotype for each of the towers, to achieve positioning each product being marketed and what it has to offer.

Alamar

October 2015
Description

Focused on the marketing of DELTA, a whole communication strategy was created to convey the message of a third tower, part of the development’s second stage, on the basis of the quality and the prestige earned by the marketing of the AMURA and BORNEO towers.

With the preceding ALAMAR materials as background, an analysis was carried out to simplify and to highlight the equities of ALAMAR, beginning by creating a logotype for each of the towers, to achieve positioning each product being marketed and what it has to offer.

Work details
work
Client
Mireya Cervantes
place
Location
Bahía de Banderas
business
Industry of the client
Construction
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Digital Strategy
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