ADVERTISING WEEKNovember 2014
Industry of the clientConsumer Electronics
Works made by other agencies
Check the latest works made by other agencies
Zerkalochka for PanasonicAugust 2016
Zerkalochka for Panasonic
1. to attract a wider range of photography enthusiasts to Lumix products.
2. to boost the brand’s position as a leader on the non-DSLR cameras market.
To present the Lumix GF3 camera advantages:
- light and compact
- perfect picture quality that can be compared to that of DSLR-cameras
- touch display
The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!
To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.
Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.
Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.
The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.
Samsung DuosNovember 2014
Cheil Communications, based at Тверской район, Russian Federation has been asked by Samsung Group to develop Samsung Duos for their brand SamsungProduct: Samsung Duos in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Home electronics, Accessories, Samsung Adverts, Home Appliances, Cell phones, Smartphones.
Financial analyst skinNovember 2014
Financial analyst skin
APCO Moscow, based at Тверской район, Russian Federation has been asked by Procter & Gamble Co. to develop Financial analyst skin for their brand GilletteProduct: Gillette Fusion in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Gillette Adverts, Skin Care, Shaving.
The campaign CIGARETTE is a FebrezeProduct: Febreze advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Air Fresheners, Febreze Adverts.
THE SIMPLEST TEST DRIVE EVERNovember 2014
THE SIMPLEST TEST DRIVE EVER
BBDO Russia Group, based at Даниловский район, Russian Federation has been asked by Daimler AG to develop THE SIMPLEST TEST DRIVE EVER for their brand Mercedes-BenzProduct: Mercedes-benz in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Cars, DM, Mercedes-Benz Adverts, Special Build.
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