A relaxed approach to promote French gastronomy

September 2017
A relaxed approach to promote French gastronomy
A relaxed approach to promote French gastronomy
Description

Celebrating the French aperitif by organizing a two day French market event in front of Torvehallerne (the most trendy food place in Denmark), followed by aperitif week in 35 restaurants and 20 special wine stores in Copenhagen and region. Make “Apéritif à la française” the biggest event in Denmark for French food & drink.

Challenges

Increase the awareness about French aperitif products among consumers from the Copenhagen Area.

Impacts

+70 partnership brands, + 25.000 participants & +6 millions contacts

A relaxed approach to promote French gastronomy

September 2017
Social Media Strategy Development
PR event
public relations
event partnerships
Social Media Strategy Development
PR event
public relations
event partnerships
Description

Celebrating the French aperitif by organizing a two day French market event in front of Torvehallerne (the most trendy food place in Denmark), followed by aperitif week in 35 restaurants and 20 special wine stores in Copenhagen and region. Make “Apéritif à la française” the biggest event in Denmark for French food & drink.

Challenges

Increase the awareness about French aperitif products among consumers from the Copenhagen Area.

Impacts

+70 partnership brands, + 25.000 participants & +6 millions contacts

Work details
work
Client
The french agriculture ministry
place
Location
København
business
Industry of the client
Food
people
Audience
B2B and B2C
public
Geographic scope
Regional
settings
Service provided
Public Relations, Social Media, Event management, Advertising
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