Advertising for Supra: 'A Field Untilled (Pole nepakhanoe) social experime'

Home - Russia - Moscow - gorod Moskva - Moscow - A Field Untilled (Pole nepakhanoe) social experime

Learn more about this example of Advertising

Industry of the client: Consumer Electronics
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: Local
Tags: Advertising, russia, moscow, Technology, Social, social advertising, Video, digital, Production

Task: advertise new budget Supra SmartPad tablets to a new target demographic ranging from children to the elderly

Concept: Making today's technology accessible where it's impossible.

Implementation: Offer two generations - the young and the elderly - to exchange their knowledge with each other: the older would share their farming and homestead expertise while the younger would teach them computer skills using Supra tablets. We launched our experiment by taking a trip to a back country village. Elderly villagers taught the young participants of our project the skill of goat milking, and in turn got lessons on using Instagram and Skype.

Results: our field trip showed that grandmas fear no youngsters nor technology. We posted a video report of the experiment on the project website, , where we also invite new volunteers looking for some know-how sharing to participate in our next outing.

We consider this project a social experiment because we believe that it can make a real difference - we invite people to communicate, learn and help one another using technology as a tool.

Other ideas of Advertising

The Cuba Tour ad campaign

Advertising - Beverage
Advertising - tv series - SMM - digital - Social Media - Facebook - russia - russian - russian advertising - commercial - Case study - case - Video - Production - moscow

Services delivered: marketing campaign, advertising, business advertising, tv ads, magazine ads

Maybelline Rocket promotional event

Advertising - Others
Advertising - Video - BTL - ATL - sampling - maybelline - Cosmetics - Beauty - russian - russia - moscow - russian agency - russian audience - mascara

Services delivered: business advertising, magazine ads, marketing campaign, tv ads, advertising

Panasonic Viera 4K special project

Advertising - Luxury Goods & Jewelry
Advertising - TV - digital - Video - Case study - Electronics - Production - russian agency - russian advertising - Luxury - Promotion - panasonic - commercial

Services delivered: marketing campaign, business advertising, magazine ads, tv ads, advertising

Lukoborie for Panasonic Lumix

Advertising - Consumer Electronics
Advertising - russia - russian - russian advertising - Case study - case video - Video - case - Production - celebrity - russian celebrity - Photo - camera - lumix - panasonic - Social Media - SMM - Media - Online - digital

Services delivered: magazine ads, advertising, tv ads, marketing campaign, business advertising

Breakfast Kitchen Appliances website

Advertising - Consumer Electronics
Advertising - kitchen appliances - kitchen - Electronics - house goods - panasonic - Website - site - digital - Illustration - Creative - creative advertising - poems - russian - russian advertising - Case study - case - video case - Video

Services delivered: business advertising, tv ads, marketing campaign, magazine ads, advertising

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation