Works made by other agencies
Check the latest works made by other agencies
JTT AG, based at Тверской район, Russian Federation has been asked to develop NAPKIN for their brand SakuraProduct: Range Hood in 2009. This campaign is known in the marketing & communication market for Commercials Archive, Ambient, Fast food outlets, restaurants, Sakura Adverts.
PETROL POWERNovember 2014
OMD Russia, based at Войковский район, Russian Federation has been asked by Daimler AG to develop PETROL POWER for their brand Mercedes-BenzProduct: Mercedes-benz S400 in 2010. This customer case is known in the marketing & communication market for Commercials Archive, Cars, DM, Mercedes-Benz Adverts, Event/Field Marketing, Alternative Media.
APCO Moscow, based at Тверской район, Russian Federation has been asked by Daimler AG to develop Winter for their brand Mercedes-BenzProduct: Mercedes-benz E-class in 2009. This campaign is known in the marketing & communication market for Commercials Archive, Cars, Outdoor, Mercedes-Benz Adverts.
Little AmsterdamAugust 2016
Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.
Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.
Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.
Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.
The Cuba Tour ad campaignAugust 2016
The Cuba Tour ad campaign
Task: Attract new subscribers to Havana Club Facebook channel.
Concept: Facebook-based reality show
Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.
Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.
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