Works made by other agencies
Check the latest works made by other agencies
Beirut Beer Case Study FilmDecember 2016
Beirut Beer Case Study Film
The Lebanese beer industry has been monopolized for the past 80 years by one brand, Almaza. To position the new Beirut Beer as a “serious player”, we needed to address Almaza with a direct message, without attacking the beloved brand.
So, we encouraged people to ‘TRY SOMETHING NEW’, by literally using an old Lebanese-saying, expressed when bored with life’s routines: “Does it have to be Mjadra every day?” Mjdara being an old traditional dish commonly consumed in Lebanon.
When launched, the film received immediate response, getting people on social media discussing and analyzing the “Mjadra” comparison, with “Mjadra” becoming Almaza’s nickname and referral.
A massive offline and online campaign followed, encouraging people to break from their everyday habits and try something new.
Beirut Beer sales increased 145% over the period of the campaign, and now stands at 18% in the total beer market. But most importantly, Beirut Beer gained nationwide recognition.
605 CONCEPT SPACENovember 2014
605 CONCEPT SPACE
BPN Beirut, based at محافظة بيروت, Lebanon has been asked to develop 605 CONCEPT SPACE for their brand DepechemodeProduct: Depechemode in 2011. This campaign is known in the marketing & communication market for Commercials Archive, Depechemode Adverts, Outdoor, Accessories Stores, Apparel.
KEY IN THE IGNITIONNovember 2014
KEY IN THE IGNITION
The campaign KEY IN THE IGNITION is a Mercedes-BenzProduct: Mercedes-benz C-class advert, born from the union between BPN Beirut (based at محافظة بيروت, Lebanon) and Daimler AG in 2009. This customer case is known in the marketing & communication market for Commercials Archive, Cars, DM, Mercedes-Benz Adverts, Consumer Products.
LIVE IT IN COLORNovember 2014
LIVE IT IN COLOR
The campaign LIVE IT IN COLOR is a SamsungProduct: Samsung Printers advert, born from the union between Lowe Pimo (based at محافظة بيروت, Lebanon) and Samsung Group in 2005. This customer case is known in the marketing & communication market for Commercials Archive, services, Outdoor, Printers, Scanners, Samsung Adverts, Supplies, Business equipment.
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