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2 OPPO Product Launches

August 2016
Description

Opportunity

OPPO was launching two new products back-to-back and needed TVCs, print, and billboard ads that were relevant to Myanmar audiences, while using current brand ambassadors, and leveraging their sponsorship of Myanmar’s Got Talent. Competitors Samsung and Huawei had been in market longer and had dominant positions.

Solution

We created the stories around the personalities and backgrounds of Myo Gyi and Ni Ni Khin Zaw. Each story had a feeling of aspiration and reaching for one’s dreams that is very relevant to Myanmar, but the production quality and art direction were higher than typical Myanmar TVCs.

Where most ads focused on features like megapixels, ours told stories about the confidence people can get from taking beautiful selfies.

Result

The client was very pleased with both the stories and the high-production quality we were able to deliver on a tight deadline, While phone sales usually see a rainy season slump, the A37 saw strong growth and beat projections. The anticipated F1s release is also expected to exceed sales forecasts and our agency has been asked to create a fully integrated advertising strategy for its launch.

2 OPPO Product Launches

August 2016
Description

Opportunity

OPPO was launching two new products back-to-back and needed TVCs, print, and billboard ads that were relevant to Myanmar audiences, while using current brand ambassadors, and leveraging their sponsorship of Myanmar’s Got Talent. Competitors Samsung and Huawei had been in market longer and had dominant positions.

Solution

We created the stories around the personalities and backgrounds of Myo Gyi and Ni Ni Khin Zaw. Each story had a feeling of aspiration and reaching for one’s dreams that is very relevant to Myanmar, but the production quality and art direction were higher than typical Myanmar TVCs.

Where most ads focused on features like megapixels, ours told stories about the confidence people can get from taking beautiful selfies.

Result

The client was very pleased with both the stories and the high-production quality we were able to deliver on a tight deadline, While phone sales usually see a rainy season slump, the A37 saw strong growth and beat projections. The anticipated F1s release is also expected to exceed sales forecasts and our agency has been asked to create a fully integrated advertising strategy for its launch.

Work details
work
Client
OPPO
place
Location
Shan
business
Industry of the client
Telecommunications
people
Audience
B2B and B2C
public
Geographic scope
National
settings
Service provided
Advertising
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