Home125 Years of Italian Magnificence

125 Years of Italian Magnificence

April 2019
125 Years of Italian Magnificence
125 Years of Italian Magnificence
125 Years of Italian Magnificence
125 Years of Italian Magnificence
Description

To rise the awareness on Italian goods

Challenges

Secure the most prestige museum (national museum) in China to showcase foreign brand.

Solutions

We found the common areas for both cultures and emphasis on building a bright relationship between the nations, as well as educate the local audience about Italian culture and prestige brand.

Impacts

Majority of the media in China covered the event and 3 of the most famous Chinese celerity participated throughout the event. Increase foot traffic to the actual stores.

125 Years of Italian Magnificence

April 2019
event management & production
media interviews
media management
Public relation
Social Media
strategy
event management & production
media interviews
media management
Public relation
Social Media
strategy
Description

To rise the awareness on Italian goods

Challenges

Secure the most prestige museum (national museum) in China to showcase foreign brand.

Solutions

We found the common areas for both cultures and emphasis on building a bright relationship between the nations, as well as educate the local audience about Italian culture and prestige brand.

Impacts

Majority of the media in China covered the event and 3 of the most famous Chinese celerity participated throughout the event. Increase foot traffic to the actual stores.

Work details
work
Client
Bulgari
place
Location
Beijing
business
Industry of the client
Luxury Goods & Jewelry
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Media planning & buying, Event management, Social Media, Web Analytics Strategy, Public Relations, Content Marketing, Branding
today
Collaboration period
From: August 2010Till: January 2013
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