116´s Portfolio website designApril 2017
LocationGia Lai Province
Industry of the clientMedia
AudienceBusiness to Business
Service providedWeb Design
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Pharmascience's website designApril 2017
Pharmascience's website design
We partner with Pharmascience to create a public-facing website focusing on their Vietnam based operations. The main goal was to promote and sell the company values, from their background story, quality standards, philosophy to their diverse pharmaceutical products; targeting the patients and healthcare professionals in Vietnam.
- Based on Nilead experience and knowledge of the Vietnamese culture and target audience, we design and develop a website for the Vietnamese branch of Pharmascience Inc., following the brand identity and guidelines provided by the headquarters in Canada.
- Nilead team provided technical training and documents for Pharmascience's team to manage their website.
Pharmascience needed a multi-language and responsive website based on its already established brand identity, but at the same the new website time should stand out by itself and could engage with Vietnamese users. To achieve this, we focused on designing an engaging, informative, and easy to use the website for visitors and invested parties seeking information on Vietnamese-based services offered by Pharmascience Inc.
BUILDING THE WEBSITE
Our work from the design perspective was to connect their aesthetic vision and standards with Vietnam’s users. Pharmascience is already an established company with a strong graphic image, we design everything based on their branding guidelines. Because of the language barrier we have to modify some of the elements of the brand identity to be compatible with the Vietnamese culture, always with the supervision and authorization of Pharmascience’s marketing team, we know how important is to maintain the integrity of the brand identity.
Pharmascience´s website was designed with 12 columns grid layout as a base, this allows a more flexible element arrangement in the design. With this flexible structure, the developers and designer can build a more fluid and detailed responsive version of the desktop version of the site for all major mobile devices.
SOCIAL MEDIA PRESENCE
One of the main goals of Pharmascience was to engage the Vietnamese users, promote and sell the company values. On the basis that 30% of the Vietnamese population are active social media users, we focus in to establish a connection with the site and Pharmascience social media channels. By including Social Media feeds on the website, the user will be able to check on real-time every Pharmascience’s posts without having to leave the website. We integrate different sections of the website with the most popular social media platform in Vietnam, that way the user will be able to share the content on the site, increasing the brand awareness, traffic and leads for the business.
ALL ABOUT INFORMATION
Based on the main target audience of the site were the healthcare professionals and the need of Pharmascience to promote their products, we developed a product section with every medication commercialized in Vietnam by Pharmascience. In this section, the users can check the properties, treatment usages, category, selling format and general prescription information of every product.
Besides selling their products, Pharmascience website has a purpose of promoting the company values. Creating a news page will help then to communicate their philosophy and standards, at the same time they will publish information about the latest discoveries in the health and pharmaceutical community, and diﬀerent subjects regarding Canadian society that are in the best interest of their target audience. With this Pharmascience aims to become a reliable, easy and fast source of information for their users.
DESIGNED FOR TOUCH DEVICES
With the number of smartphones approaching almost 40% of the population of Vietnam, the cheap data plans and the nearly coming 4G, Vietnamese users tend to navigate the internet more through their mobile devices than regular desktop computers. With this in mind, we designed and developed every element of Pharmascience´s website thinking of the mobile user experience. We custom designed the responsive version of the website featuring touch gestures that match the user experience, improving the navigation of the site.
EASY ACCESS TO INFORMATION
The website was designed and developed mainly for doctors who use or may want to use Pharmascience products. These doctors are mostly 40+ year old and thus would prefer a simple, straight forward navigation system. We worked with Pharmascience team to keep the menu as easy and simple as possible while still trying to provide all the necessary information for the users. Having in mind the wide range and amount of content that Pharmascience provides on their website, we designed a search function that elevates the user experience on the site.With a simpliﬁed and friendly responsive design, we let the user search the diﬀerent types of content within the site in the least possible amount of clicks.
Check the complete version of Pharmascience's case study
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