$100K EXPERIMENTNovember 2014
ClientTheladdersProduct: Job Website
LocationThe City of Brighton and Hove
Industry of the clientBanking & Financials
Service providedDigital Strategy
Works made by other agencies
Check the latest works made by other agencies
Seeds of Truth, 11November 2014
Seeds of Truth, 11
Nativve, based at Derby, United Kingdom has been asked to develop Seeds of Truth, 11 for their brand TRUTHProduct: Truth association in 2013. This campaign is known in the marketing & communication market for Public awareness, Commercials Archive, Design, Branding, TRUTH Adverts.
iPhone Collector AppNovember 2014
iPhone Collector App
LJR Digital Marketing, based at City of Bristol, United Kingdom has been asked by LEGO Group to develop iPhone Collector App for their brand LEGOProduct: Lego Minifigures in 2010. This campaign is known in the marketing & communication market for Commercials Archive, Online, LEGO Adverts, Toys.
Bloom Worldwide, based at Brighton and Hove, United Kingdom has been asked by The Travelers Companies, Inc. to develop BRANDING for their brand TravelersProduct: Insurance in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Insurance, Travelers Adverts.
FÃ‰RIA DU VÃ‰LONovember 2014
FÃ‰RIA DU VÃ‰LO
Igentics, based at Cambridge, United Kingdom has been asked to develop FÃ‰RIA DU VÃ‰LO for their brand VÉLO QUÉBECProduct: Cycling Event in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Shows, Events, media, Festivals, Publications, VÉLO QUÉBEC Adverts.
Digital Crisis CommunicationsJanuary 2016
Digital Crisis Communications
Reputation Communications were asked to help an SME who develop and build high-spec, luxury accommodation.
The company ran into trouble when developers fell behind with the building schedule. The accommodation was still far from complete with residents expecting to move in in just a few weeks. Realising that the accommodation would not be fit for purpose, let alone live up to its luxury billing, the management company started to put in place emergency measures to mitigate the disruption.
However, as residents began to arrive to discover their luxury apartment was still surrounded by building work, they took to social media to voice their anger and dismay.
What We Did
Firstly, RepComms recommended putting in place robust social media monitoring to identify the key influencers and those most affected by the disruption. Secondly, we suggested the company significantly increase the compensation measures in place to help those inconvenienced by the over-running work. Finally, RepComms recommended stepping-up communications to keep residents informed of the work schedule, ensuring any noisy work was contained within certain hours.
Having identified the ‘vocal’ few on social media, we engaged directly to take the conversation ‘off-line’ and invite them to meet the management team to voice their concerns. A comprehensive compensation package was put together for all affected residents, including cash-back on rent whilst work was ongoing.
Resident’s concerns were heard and acted upon. Social media was used to update residents on progress, details of compensation as well as updates to the work schedule and reminders of when workmen would be onsite.
Finally, a drinks reception and barbeque, linked to a major summer cultural event was also paid for and hosted by the management company. Social media was used to engage directly with residents for input into shaping the occasion. What started with disgruntled residents led to a relaxed, informal event of socializing with neighbours, helping to create a real sense of community.
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