Works made by other agencies
Check the latest works made by other agencies
The campaign GIRL is a PepsiProduct: Pepsi Max advert, born from the union between OMD Russia (based at Войковский район, Russian Federation) and PepsiCo, Inc. in 2011. This campaign is known in the marketing & communication market for Print, Commercials Archive, Soft Drinks, Pepsi Adverts.
The campaign WC is a PepsiProduct: Pepsi Max advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and PepsiCo, Inc. in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Soft Drinks, Pepsi Adverts.
Little AmsterdamAugust 2016
Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.
Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.
Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.
Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.
Interactive reality show ‘Hitchhiking to Havana’August 2016
Interactive reality show ‘Hitchhiking to Havana’
Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.
Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!
We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.
Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.
RUSSIAN TYPE OF GAMENovember 2014
RUSSIAN TYPE OF GAME
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop RUSSIAN TYPE OF GAME for their brand Rugby Union Of RussiaProduct: Rugby World Cup in 2011. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Sports Teams, Events, Rugby Union Of Russia Adverts.
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