Все связаноNovember 2014
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Alfred - brandingMarch 2018
Alfred - branding
New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service. Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.
This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which
is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.
Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.
SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further projects.
As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.
JTT AG, based at Тверской район, Russian Federation has been asked to develop BALLET for their brand Monster.comProduct: Job Search Website in 2008. This campaign is known in the marketing & communication market for Commercials Archive, Outdoor, Recruiting, Monster.com Adverts.
Cheil Communications, based at Тверской район, Russian Federation has been asked to develop Bunny for their brand CitiusProduct: Citius Travel Solutions in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Travel Agencies, Tour Operators, Travel Services, Citius Adverts.
The campaign ARUBA is a Hawaiian TropicAgency: Grey Worldwide StockholmCountry: SwedenCategory: Skin Care, Health & Pharmaceutical advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Energizer Holdings, Inc. in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Pharmaceutical Products, Skin Care, Health, Hawaiian Tropic Adverts.
LBL Communication Group, based at Пресненский район, Russian Federation has been asked to develop Морщиностиратель for their brand AmwayProduct: Artistry Time Defiance in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Health, Pharmaceuticals, Amway Adverts.
From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.I need an agency
100% free - Fee is charged to agencies willing to collaborate with you.