November 2014
Description

Bizart, based at Luxembourg, Luxembourg has been asked for their brand MozartProduct: Advertising Agency in 2010. This campaign is known in the marketing & communication market for Print, Commercials Archive, Advertising agencies, Mozart Adverts.

November 2014
Description

Bizart, based at Luxembourg, Luxembourg has been asked for their brand MozartProduct: Advertising Agency in 2010. This campaign is known in the marketing & communication market for Print, Commercials Archive, Advertising agencies, Mozart Adverts.

Work details
work
Client
MozartProduct: Advertising Agency
place
Location
Luxembourg
business
Industry of the client
Banking & Financials
settings
Service provided
Advertising
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ING Luxembourg aims to satisfy the varied requirements of its customers, individuals and professionals alike, in the best possible manner. Its teams consist of specialists with extensive know-how in their field. Not only are they trained in the latest financial management techniques, but they can also rely on the commercial relations and experience of a large international group.

For this Brand Campaign, ING doesn’t sell, we inspire with products but the customer is self- driven and takes his own decisions. Everything has to be simple and understandable. We want to motivate people to trust in their own decisions.
Follow your heart stands for:

- Independent people who take their own decisions.
- Trust in people who coach you in financial things
- Trust in yourself to your instinct
- A bank which encourages people to be independent

Key element of the campaign:

#1 Inspires me to reflect my financial situation #2 Motivates me to make my dreams come true #3 Simplicity: it seems to be easy
#4 Trust: I have the key to handle my finance
#5 Better control of my financial situation.

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Bizart, based at Luxembourg, Luxembourg has been asked to develop Home Sweet Home for their brand MozartProduct: Advertising Agency in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Advertising agencies, Mozart Adverts.

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