Service: Branding & Positioning
Budget: Around 40.000€
Could you describe your company and what position you currently hold?Duval Branding exists since 2012 and right now we've got 22 branding and communication specialists in-house and, actually, we started as a breakaway from the publicist network to create more space on the market, or the communication market as we know it today, for branding. I think that, in the past five years with Duval Branding, we succeeded in strengthening the business of branding. We were able to give it more weight in the broad spectrum of communication.
How Sortlist was introduced to you as a solution you might use?Through media marketing I ended up on the Sortlist website, which offered a very low threshold for showcasing your company's portfolio. Considering the fact that we were really focussed on placing branding back onto the market at that particular time, it looked like an ideal channel through which we could offer our portfolio. And we just said 'Why not, we'll see whether it'll be a success,' which, in hindsight, it did become. Well, pretty early in the process we received a few leads through Sortlist of companies we previously didn't know. Which was good straight away, because this offered us a point of entry to introduce ourselves to companies and projects. Well, pretty early in the process we received a few leads through Sortlist of companies we previously didn't know. Which was good straight away, because this offered us a point of entry to introduce ourselves to companies and projects. And afterwards it also became clear that there was an interplay. The more Sortlist recommended us to companies, the better they got to know us, which in turn increased the quality of the leads. And after getting a few nice matches in the past few years, we found that the issues and the requests of these companies correlated well with the answers or the services we can offer. One of our best experiences via Sortlist was the introduction to the OZ [inaudible], where our agency actually did an atypical pitch alongside advertising agencies and digital agencies. The nice thing about that pitch was that we could convince OZ of the fact that the integrated branding approach would solve their problem much better than a more campaign-like approach.And OZ saw that in the same way, and the great thing about that was that, actually, after the pitch we started working together straight away and to this day we still have a, hopefully, I think so, satisfied customer.
If you were to recommend Sortlist to a close friend, colleague or partner what would you say?Sortlist truly is the perfect professional add-on for the business strategy of every agency. You start getting to know brands and companies who would have otherwise stayed hidden for you and vice versa: companies and organisations discover agencies which would have stayed hidden for them otherwise. I believe that, when you fit Sortlist into your new business in a strategic way, there will be a big added value in the reach and the spread which you have to build into your business. I will put it in English: Leads, speed en opportunities to power up your business initiatives.