HomeChinaShanghaiBranding & PositioneringUnited Family Hospital - China

United Family Hospital - China

augustus 2015
United Family Hospital - China
Beschrijving

Mobile first webdesign and development for one of China largest international hospitals.

United Family Hospital - China

augustus 2015
Beschrijving

Mobile first webdesign and development for one of China largest international hospitals.

Werkgegevens
work
Klant
United Family Hospital - China
place
Locatie
Shanghai
business
Industrie voor de klant
Zorginstellingen
people
Publiek
Business to Consumer
public
Geografisch toepassingsgebied
Nationaal
settings
Aangeboden dienst
Branding
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ICEFRESH

ICEFRESH

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januari 2016

ICEFRESH

ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.

Branding & Positionering

REFUGE Martial Arts Academy Branding

februari 2018
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REFUGE Martial Arts Academy Branding

The Refuge is a modern Martial Arts Academy that teaches ordinary people extraordinary skills and philosophies that are accessible, engaging and authentic.
At the heart of the Refuge is the belief that through genuine care and dedication to our members, authentic Martial Arts training and philosophies in a real community setting can bring true well-being to the mind, body and spirit. 

We have got the mission to build a brand that heart warm, Trustworthy, and Modern to build China’s best global mixed martial arts academy brand that focused on turning everyday people into capable martial artists.

After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.

Their store will be soon open in Shanghai GuBei area, we are very glad to have this project well done.

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