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SWIRL'S - Product Promotion Campaigndecember 2017
SWIRL'S - Product Promotion Campaign
PROJECT: TASTY SWIRL’S SWEATER
ASSIGNMENT: MAKE CONSUMERS HUNGRY FOR TASTY SWIRL’S SWEATER.
TASTY SWIRL'S SWEATERS
A unique premium was developed to promote the reintroduction of Swirl in the Netherlands: a trendy sweater that also looks very tasty. The five most popular Swirl flavours served as inspiration for the design: Strawberry, Kiwi, Pineapple, Smarties and Brownie.
Shoq was responsible for the complete activation. We developed the sweater and produced a social campaign that was meant to run for five weeks, with a clear message: buy Swirl ice cream and stand a chance to win a Tasty Swirl’s Sweater.
The campaign consisted of short dynamic video clips. With the teasing videos that drew the attention of the target audience on their own Facebook timeline. Fans could find more information about the promotion on a Facebook canvas.
We also provided a direct link to all Swirl’s stores in the area so that fans could immediately see where they could buy these nice ice creams.
In short, an effective call to action and a good sales boost for Swirl’s stores.
GOING DUTCHnovember 2014
Black Magic Marker, based at Amsterdam, Netherlands has been asked by World Wide Fund for Nature to develop GOING DUTCH for their brand WWFProduct: Amazon Area Awareness in 2008. This campaign is known in the marketing & communication market for Commercials Archive, Animal Issues, DM, Charities, Foundations, Volunteers, Environmental, WWF Adverts.
VOLVO SOULnovember 2014
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EAST AND WESTnovember 2014
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GUIA POP UPnovember 2014
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