Zero Penny

Zero Penny is a performance marketing agency that runs paid advertising for brands worldwide. Founded in 2013 by Prakhar Gupta and headquartered in Singapore, Zero Penny has served 2,000+ companies and has 13+ years in performance marketing. What Zero Penny does: plans, builds and manages paid campaigns end to end across 15+ ad platforms, including Meta ads (Facebook and Instagram), Google Ads, YouTube, TikTok ads, Snapchat, Reddit, X, LinkedIn, Taboola and Outbrain. Every engagement covers ad creative and copy, conversion tracking setup, launch, testing, ongoing optimization and reporting. Who Zero Penny works with: companies worldwide, with a specialization in regulated and hard-to-advertise categories such as crypto, iGaming, finance, and health and wellness. In these categories, platform policy decides what can run, so every Zero Penny campaign is planned around each platform’s current advertising rules. How it works: Zero Penny starts by researching your business, offer and market, chooses the creative angles to test, and shares every ad with its reasoning before launch. Campaigns are then tested and optimized continuously, cutting what underperforms and scaling what works, with regular reporting on cost per lead, cost per acquisition and return on ad spend. Why clients choose Zero Penny: one team for strategy, creative, tracking and media buying; hands-on experience across 15+ ad platforms; and a policy-first approach for categories many agencies turn down.