Trend Seoul

Influencer marketing in Korea for foreign audiences, focused on two fields: K-beauty and travel. We match brands and stores with foreign-language creators (English, Japanese, Chinese and more), plan the hook for each creator, and run campaigns that bring foreign customers to pharmacies and beauty stores, seed K-beauty brands overseas, and promote tourist shopping and K-culture travel. Our own channel has a 90%+ non-Korean audience and serves as the test bed for every format.

Short-form video (Reels, TikTok, YouTube Shorts) made in the language of foreign viewers, not translated afterwards. We plan, shoot and edit store, product and travel videos in Seoul, publish test versions on our own channel, and hand over the formats that work as creator guides and ad creatives.

Instagram and TikTok content operations for brands that want to reach foreign audiences in Korea. We plan a monthly line-up, shoot and edit reels and carousels in Seoul, and write them for each language group (English, Traditional Chinese and more). Performance by format is reviewed every month and the mix is adjusted to what works.