Standpoint

Most companies describe themselves from the inside: what they do, how they do it, what they are proud of. Their customers are asking something else: Is this for me? Why you? What happens if I say yes? Standpoint builds brand stories from the customer's standpoint, not the company's own. The method is Storybuilding, from my book of the same name (2025). It tests your story against three questions: Do customers recognise themselves? Do they understand what you offer and how you differ? Can they picture working with you and the future it brings? How we work: 1. Narrative Scan (free): a first read of your website, including how your social posts are on narrative and how AI assistants retell your story. 2. Story Direction (free, 30 minutes): together we decide whether your story needs sharpening or rebuilding. 3. Storybuilding Narrative Audit: a full diagnosis of your site, social content and AI visibility, with a clear verdict and a prioritised roadmap. The fee is credited toward the Charter. 4. Storybuilding Narrative Charter: we build the story with your team and hand over a charter they can use without us in the room. What you can expect: one story that your website, your sales team and AI assistants all tell the same way, and a clear next step at every stage.