Paraluman Marketing Communications Agency
Diensten
6 diensten aangeboden door Paraluman Marketing Communications Agency
Beschrijving - Influencer & KOL Marketing: Authenticity is the currency of modern marketing. We design data-driven influencer strategies that align your brand with the right Key Opinion Leaders (KOLs), micro-influencers, and digital creators. Whether it is leveraging local voices to build immediate trust for foreign brands in Vietnam, or utilizing international influencers to elevate Vietnamese brands in the US and Asia, we manage the overarching strategy and broker the connections to ensure maximum impact and ROI. - Viral Content Strategy & Production: We do not just chase trends; we engineer culturally resonant content designed for explosive engagement. Our team crafts the creative blueprint for highly shareable, impactful campaigns tailored to specific regional algorithms and consumer behaviors. True to our consultancy model, we then seamlessly integrate your brand with premier creative studios, visionary directors, and top-tier production houses to execute these concepts, turning strategic blueprints into viral cultural moments.Skills in Influencer Marketing (15) InfluencerInstagram InfluencerCelebrity MarketingSocial Media InfluencerInfluencer-wervingYoutube-InfluencersMicro-InfluencersInfluencer-strategieLinkedIn-InfluencersNano-Influencers+5Reviews in Influencer Marketing (4) Mr.PhatAniq TasiaMS.MyMr. Duy
Meer informatie over Influencer MarketingBeschrijving Public Relations & Corporate Communications: From crisis management and media relations to localized storytelling, we build trust and shape compelling narratives that resonate with your target audiences, cultural nuances included.Skills in Community Management (9) Community BuildingCommunicatieInstagram community managementLinkedIn community managementFacebook community managementComment ModerationContentproductieMaandelijkse rapportageContentkalenderReviews in Community Management (4) Mr. Tung PhamMr. Thai PhamMs.HoaNguyen Danh Viet Long
Meer informatie over Community ManagementBeschrijving Paraluman Agency is a premier communications and advertising agency specializing in Marketing Communications, Public Relations, Brand Strategy, Influencer Booking and comprehensive media solutions. We are the strategic bridge that connects vision to reality, designed for ambitious brands looking to cross borders and make a lasting impact. We operate with a distinct, dual-focused mission: - Gateway to Vietnam: We empower foreign brands to seamlessly penetrate, adapt, and thrive within the vibrant and dynamic Vietnamese market. - Expanding Horizons: We propel local Vietnamese brands to scale new heights, establishing a powerful footprint across broader Asian markets and the United States.Skills in Reclame (27) Banner AdvertisingBillboard ReclameMerk ReclameBedrijfsreclameMulticulturele ReclameCreatieveVolledige Service360 ReclameReclamecampagneReclame Productie+17Reviews in Reclame (4) Nguyen Duc NguywnPhú Trịnh VănVictor ZhangHiep Nguyen
Meer informatie over ReclameBeschrijving Public Relations & Corporate Communications: From crisis management and media relations to localized storytelling, we build trust and shape compelling narratives that resonate with your target audiences, cultural nuances included. Strategic Execution & Network Integration: We don't just hand you a playbook; we assemble the team. We connect your brand with our curated network of top-tier production houses, creative studios, and media buyers, overseeing the entire process to ensure the final output aligns perfectly with the master strategy.Skills in Public Relations (PR) (12) Internationale Publieke RelatiesPress KitPublic Relations (PR)Partnershipstrategiepr reclamePR CoachingPR ConsultingPR Beheerpr marketingPersrelatie+2Project in Public Relations (PR) (1) Reviews in Public Relations (PR) (4) LeonHoai Thanh TranTrinh TranKevin TrinhKlant in Public Relations (PR) (1) Singapore Management UniversityOnderwijs | regional
Meer informatie over Public Relations (PR)Beschrijving Performance-Driven Digital Marketing: We reject the traditional industry silo that separates "brand building" from "performance marketing." At Paraluman Agency, we know that a compelling brand identity is your most powerful conversion multiplier. Our digital strategies are built to seamlessly bridge the gap between emotional resonance and measurable ROI.Skills in Digital Strategy (19) Digitale TransformatieGamification StrategyInbound MarketingOnline Game DevelopmentDigitale ConsultingDigitaal MarketingadviesDigitale AdvertentieDigitale OntwikkelingDigitaal EntertainmentDigital Entrepreneurship+9Reviews in Digital Strategy (4) Viet Huong NguyenNguyễn Kỳ Anh KiệtHuy SimexcoLoan Nguyen
Meer informatie over Digital StrategyBeschrijving Social Media Strategy & Ecosystem Management: Social media is where your brand's pulse is felt. We don't just schedule posts; we cultivate active, localized communities. Recognizing that the digital landscape varies wildly—from Vietnam’s unique, hyper-connected ecosystem to the established platform dynamics in the US and broader Asia—we design platform-native strategies that speak directly to local consumer behaviors. As your strategic architects, we define your brand's localized tone of voice, content pillars, and engagement protocols. We then deploy our trusted network of specialized execution partners, from nimble content creators to dedicated community managers, to ensure your brand remains culturally relevant, consistently active, and deeply connected to your audience across any border.Skills in Social media (14) Instagram MarketingLinkedIn MarketingSocial Media GroeiSocial Media ListeningSocial Media ManagementSocial Media MarketingLinkedin StrategieSocial Media ConsultancySocial Media PlanningSocial Media Campagne+4Reviews in Social media (4) Mai Linh TranHanh VuHanh VuMichelle Schroeck
Meer informatie over Social media
Team
20 leden in Paraluman Marketing Communications Agency's team
Reviews
Reviews
Wat was het doel van de samenwerking?ペッパーランチは熱した鉄板プレートの上で食材を自分で焼くというユニークな調理体験が特徴の日本のレストランチェーンで、ベトナム市場での展開を拡大しています。私たちはParalumanと協力し、競争が激化するベトナムのF&B市場でブランド認知度を高め、特に都市部の若年層を中心とした新規顧客獲得を目指しました。
Wat vond je het leukst tijdens de samenwerking?Paralumanはペッパーランチの最大の独自性——テーブルでのインタラクティブな調理体験——を巧みに活用し、TikTokとInstagramで高い拡散力を持つ動画コンテンツを制作しました。フードクリエイターやライフスタイルKOCとの連携を通じて、リアルな体験を伝える自然なコンテンツが生まれ、大きな反響を呼びました。さらにブランドPR戦略によって、日本本格の食材品質というブランドイメージも効果的に強化されました。
Zijn er verbeterpunten?既存顧客とのつながりを維持し、リピート来店につなげるためのロイヤルティプログラムやコミュニティマーケティングの支援機能をさらに充実させていただければ、F&Bチェーンの長期的な収益基盤の強化に直結すると考えています。
Tùng Lê Thanh beveelt dit bureau aan
Wat was het doel van de samenwerking?SKINFOOD는 천연 식품 성분에서 영감을 받은 독특한 브랜드 정체성을 가진 한국 스킨케어 및 색조 화장품 브랜드입니다. 저희는 Paraluman과 협력하여 수많은 K-뷰티 브랜드가 경쟁하는 베트남 시장에서 이 차별화된 브랜드 특성을 최대한 살린 커뮤니케이션 전략을 구축하고 명확하고 기억에 남는 브랜드 존재감을 확립하고자 했습니다.
Wat vond je het leukst tijdens de samenwerking?Paraluman은 SKINFOOD의 푸드 인스파이어드 콘셉트를 활용하여 풍부한 음식 문화를 가지고 천연 식품 성분 기반 제품을 선호하는 베트남 소비자들에게 독창적이고 친근하게 다가가는 콘텐츠 전략을 탁월하게 설계했습니다. 뷰티 크리에이터만이 아닌 푸드 및 라이프스타일 크리에이터와의 협업을 이끌어냄으로써 다른 브랜드가 좀처럼 시도하지 않는 신선한 관점으로 스킨케어 제품을 소개하는 데 성공했습니다.
Zijn er verbeterpunten?SKINFOOD만의 푸드 인스파이어드 특성을 살린 오프라인 브랜드 체험 이벤트 기획 및 실행 지원을 강화해 주시면 좋겠습니다. 온라인 캠페인과 시너지를 발휘하는 오프라인 경험은 소비자들에게 더욱 강렬하고 오래 기억에 남는 브랜드 임팩트를 만들어낼 수 있기 때문입니다.
Irang Y. — Global Marketing Manager beveelt dit bureau aan
Wat was het doel van de samenwerking?マツモトキヨシはベトナムに初進出した日本のドラッグストアチェーンとして、急速に店舗網を拡大しています。私たちはParalumanと提携し、ベトナムのヘルス＆ビューティーリテール市場において体系的なブランド認知を構築するため、IMCとPRを組み合わせた総合的なキャンペーンを展開しました。
Wat vond je het leukst tijdens de samenwerking?Paralumanは医薬品・化粧品業界のPRにおける複雑な規制対応を深く理解しており、メディアリレーションズ、保健省や関連規制機関との政府渉外活動、そして業界特有のリスクに対応したクライシスマネジメント体制を一体的に構築してくれました。特に評価しているのは、ベトナムにおける医薬品・化粧品分野のコミュニケーション規制の複雑さを熟知した上で、法令に完全準拠した戦略を設計してくれた点です。
Zijn er verbeterpunten?保健省や医薬品規制当局との政府渉外機能をさらに強化し、事業拡大を法的・規制的に盤石なものにするための長期的なサポート体制を整えていただければ、今後のベトナムでの持続的な成長に大きく貢献すると確信しています。
Y Nguyen beveelt dit bureau aan
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