CRU Brand Consultancy

What was the objective behind your collaboration?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.

What did you enjoy the most during your collaboration?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.

Are there any areas for improvements?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.