Cerberus Marketing
digitaal marketingbureau in China
China Redbook
SEO in China
China Xiaohongshu
China Redbook
WeChat
Douyin
Cerberus Marketing is een digitaal marketingbureau dat gespecialiseerd is in het begeleiden van buitenlandse bedrijven naar China en in organische groei. Onze missie is om uw bewaker in China te zijn. Cerberus Marketing heeft samengewerkt met meer dan 200 multinationals in uiteenlopende sectoren, waaronder British Council, L'oreal Travel, Clubmed, Hilton, Cathay Pacific en Royal Caribbean. Het is bewezen dat Cerberus Marketing een zeer nuchter bureau is. We hebben een klant in de juwelenbranche geholpen om in 2022 een ROI van 13 te behalen. Dit jaar hebben we een verlenging van de samenwerking met zes opeenvolgende jaren gerealiseerd. De diensten van Cerberus Marketing omvatten: Advies en strategie voor Chinese digitale marketing Search Engine Optimization (SEO) Generative Engine Optimization (GEO) Online Reputation Management (ORM) Contentmarketing (KOL-seeding, PR enz.) Socialmediamarketing (creatieve marketing, Redbook-marketing en videomarketing) Betaalde advertenties (Baidu, WeChat, TikTok, Redbook, Zhihu enz.) Bezoek www.cerberusmarketingchina.com om ons portfolio te bekijken en contact op te nemen met ons team. Nog geen reviewsWees de eerste om er een te schrijven
Diensten
4 diensten aangeboden door Cerberus Marketing
Beschrijving Objective: Improve organic search visibility, increase qualified website traffic and strengthen the brand's discoverability across Chinese search engines. Our Methodology 1. SEO Audit & Market Research Conduct a comprehensive audit of the website's technical SEO, site architecture, content and backlink profile. Analyse search behaviour, keyword opportunities and user intent in the Chinese market. Benchmark competitors and identify organic search gaps. Evaluate website accessibility, indexation and performance on relevant Chinese search engines, particularly Baidu. 2. SEO Strategy & Planning Develop a keyword strategy based on search volume, relevance, competition and business priorities. Define website structure, landing page priorities and content optimisation opportunities. Establish technical SEO recommendations and an implementation roadmap. Set measurable SEO KPIs and performance benchmarks. 3. On-page & Technical Optimisation Optimise page titles, meta descriptions, headings, content and internal linking. Improve website structure, crawlability, indexation and page performance. Provide recommendations on mobile experience, page loading speed and technical configuration. Support website migration, URL mapping and technical SEO quality assurance where required. 4. Content & Authority Development Identify content gaps and develop SEO-led content recommendations. Optimise existing content around priority keywords and search intent. Develop a relevant backlink and digital authority-building strategy. 5. Monitoring & Continuous Optimisation Monitor keyword rankings, organic traffic, visibility and conversions. Identify ranking fluctuations and technical issues. Refine keyword targeting and optimisation priorities based on performance data. What Clients Can Expect Improved organic search visibility for strategically important keywords. Increased qualified organic traffic and relevant website visits. Better website structure, technical health and search engine accessibility. Improved content relevance and search intent alignment. Greater long-term organic acquisition potential. Regular performance reporting and actionable optimisation recommendations. Key Deliverables: SEO audit report, keyword research and mapping, competitor benchmarking, technical SEO recommendations, on-page optimisation, content recommendations, monthly performance reports and optimisation roadmap.
Meer informatie over SEOBeschrijving Objective: Build a consistent and engaging brand presence across China's key social media platforms, strengthen audience relationships and support business growth. Our Methodology 1. Social Media Audit & Platform Assessment Review existing brand accounts, content performance and audience engagement. Evaluate competitor social media presence and platform trends. Identify the most relevant platforms based on audience behaviour and business objectives, including WeChat, Xiaohongshu, Douyin and Weibo. 2. Channel Strategy & Account Planning Define the role of each social media platform within the overall marketing ecosystem. Develop platform-specific content and engagement strategies. Establish brand messaging, tone of voice and visual guidelines. Define channel KPIs and publishing frequency. 3. Content Development & Publishing Develop monthly content calendars and creative concepts. Produce and localise platform-native content. Manage content scheduling, publishing and quality control. Ensure alignment with brand guidelines and platform requirements. 4. Community Management & Engagement Monitor comments, messages and audience interactions. Respond to enquiries and engage with relevant conversations. Identify opportunities to build relationships with followers and potential customers. Escalate sensitive enquiries and potential reputational issues. 5. Performance Monitoring & Optimisation Track follower growth, reach, impressions, engagement and content performance. Identify successful content formats and audience interests. Optimise publishing schedules, creative approaches and content themes. Provide recommendations for continued channel development. What Clients Can Expect A consistent and professional brand presence across relevant Chinese platforms. Increased audience reach, follower growth and engagement. Stronger brand familiarity and community relationships. More relevant and culturally appropriate brand communication. Better understanding of audience preferences and social media trends. Improved integration between social media and wider digital marketing activities. Key Deliverables: Social media audit, channel strategy, account optimisation recommendations, monthly content calendar, Chinese content creation, publishing management, community management and monthly performance reports.
Meer informatie over Social mediaBeschrijving Objective: Increase brand awareness, credibility and audience engagement by leveraging relevant Chinese influencers and content creators. Our Methodology 1. Campaign Strategy & Audience Definition Understand campaign objectives, target audiences, key messages and budget. Identify the most relevant platforms, such as Xiaohongshu, Douyin and WeChat. Define the ideal influencer profile based on audience demographics, content category, engagement quality and brand fit. Establish campaign KPIs and measurement criteria. 2. Influencer Research & Selection Build a shortlist of relevant KOLs and KOCs. Evaluate audience relevance, follower authenticity, engagement rates and historical content performance. Review brand suitability, content quality and potential reputational risks. Recommend an influencer mix across different tiers and audience segments. 3. Campaign Planning & Negotiation Develop campaign concepts, key messages and content guidelines. Coordinate influencer outreach, commercial negotiations and collaboration agreements. Establish deliverables, publishing schedules, usage rights and approval processes. Prepare campaign tracking and reporting frameworks. 4. Campaign Execution & Management Coordinate content briefing, production and review. Manage influencer communication and publishing schedules. Monitor live campaign performance and ensure deliverables are fulfilled. Coordinate revisions and issue resolution where necessary. 5. Performance Analysis & Optimisation Consolidate campaign data across influencers and platforms. Evaluate reach, impressions, engagement, content quality and traffic contribution. Identify top-performing influencers and content formats. Provide recommendations for future collaborations and budget allocation. What Clients Can Expect Access to relevant and carefully evaluated Chinese influencers. Greater brand exposure among targeted consumer communities. Increased social engagement, content interaction and brand consideration. Authentic third-party content that supports brand credibility. Transparent campaign management and performance tracking. Insights into influencer effectiveness and future investment opportunities. Key Deliverables: Influencer strategy, KOL/KOC shortlist, influencer evaluation, campaign proposal, content briefs, collaboration management, publishing verification and campaign performance report.
Meer informatie over Influencer MarketingBeschrijving Objective: Protect and strengthen brand reputation across China's digital ecosystem through continuous monitoring, strategic response and proactive reputation building. Our Methodology 1. Reputation Audit & Sentiment Analysis Assess the brand's current online reputation across search engines, social media, forums, news platforms and relevant review communities. Identify brand mentions, sentiment trends and recurring audience concerns. Benchmark brand perception against key competitors. Identify potential reputational risks and existing negative search results. 2. Monitoring & Risk Identification Establish brand keyword monitoring, including brand names, product names, executives and relevant industry terms. Monitor conversations across relevant platforms, including Weibo, Xiaohongshu, Douyin, Baidu and industry communities. Identify emerging negative discussions, misinformation and potential reputation threats. Categorise issues based on sentiment, reach, severity and potential business impact. 3. Reputation Strategy & Response Planning Develop a proactive reputation management strategy. Establish response protocols and escalation procedures. Prepare messaging recommendations and response guidelines. Coordinate with the client's internal communications, legal and customer service teams where required. 4. Reputation Building & Issue Management Support the development and distribution of positive, informative and authoritative brand content. Identify opportunities to strengthen positive brand visibility across relevant platforms. Support responses to negative discussions through appropriate and transparent communication. Monitor issue development and coordinate escalation for high-risk situations. 5. Ongoing Monitoring & Reporting Track brand sentiment, mention volume, negative discussion trends and search visibility. Evaluate the effectiveness of reputation management activities. Identify recurring concerns and recommend preventive actions. Provide regular reputation updates and risk assessments. What Clients Can Expect Better visibility into brand conversations and potential reputation risks. Earlier identification of emerging issues and negative sentiment. More consistent and coordinated brand communication. Stronger positive brand presence across relevant digital channels. Improved understanding of audience perception and customer concerns. A structured approach to managing and mitigating online reputation risks. Key Deliverables: Reputation audit, sentiment analysis, brand monitoring framework, risk assessment, response guidelines, reputation-building recommendations, issue monitoring and regular ORM reports.
Meer informatie over Public Relations (PR)
Team
20 leden in Cerberus Marketing's team
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Details
- Hoofdkantoor200 Guoding East Road, Yangpu District, Shanghai, China