BrandAcademyTR
Gereedschappen veranderen, het merk blijft.
BrandAcademyTR is een premium merkstrategie adviesbureau en onderwijsplatform opgericht door Dr. İsnur İnci Armutlu, een merkstrateeg en academicus met meer dan 30 jaar ervaring bij toonaangevende internationale bureaus — waaronder Cenajans Grey, Leo Burnett en Meta Advertising — werkzaam voor wereldmerken zoals Coca-Cola, L'Oréal, Henkel en Kérastase. We werken uitsluitend met zakelijke en premium merken, en helpen hen bij het opbouwen van duidelijkheid, consistentie en langetermijnwaarde in een door AI gedreven markt. In tegenstelling tot bureaus die afhankelijkheid creëren, is ons model gebaseerd op capaciteitsoverdracht: we adviseren organisaties en trainen hun interne teams om hun eigen merkstrategie voortaan zelf te beheren. Onze aanpak is gebaseerd op eigen ontwikkelde raamwerken, voortgekomen uit academisch onderzoek en tientallen jaren aan toegepast merkwerk, waaronder Perceptie (Algı) als toegevoegde dimensie aan de marketingmix, en een gestructureerde methodologie voor het meten en verbeteren van hoe merken worden weergegeven in AI-gedreven zoek- en antwoordmachines. Diensten omvatten: - Merkstrategieconsultancy voor zakelijke en premium merken - Executive en teamtraining in merkmanagement - Gesloten bedrijfstrainingen en workshops - AI-tijdperk merkzichtbaarheid en perceptieaudits Gevestigd in Istanbul, Türkiye, bedient BrandAcademyTR Turkse en Turkssprekende zakelijke klanten. Oprichter Dr. Armutlu heeft een doctoraat in reclame en public relations en doceert aan de İstanbul Medipol University. Nog geen reviewsWees de eerste om er een te schrijven
Diensten
2 diensten aangeboden door BrandAcademyTR
Beschrijving BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains.Skills in Branding & Positionering (4) BrandingBranded ContentBrand ExperienceBrand Creation
Meer informatie over Branding & PositioneringBeschrijving BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains.Skills in Reclame (10) Advertising CampaignFull-ServiceAdvertising ProductionGuerilla AdvertisingWeb AdvertisingDigital Media AdvertisingB2B AdvertisingMulti Channel AdvertisingPolitical AdvertisingGeofencing Advertising
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- HoofdkantoorBeylerbeyi, Beylerbeyi İskele Caddesi, Üsküdar/İstanbul, Türkiye