We go the extra smile.

juillet 2017
We go the extra smile.
Description

The brand 'Brussel Airlines' has been around since 15 years. The briefing was clear: how can we share our birthday with our customer and fans. Lunar Gravity set out to celebrate this birthday by launching a yearlong campaign to emphasise the core brand value of Brussels Airlines: We go the extra smile.

Solutions

Keeping the core-brand values in mind, we decided to build on the concept of giving and sharing. In close collaboration with the social-media and PR team, we decided on a make-a-wish-inspired concept.

On the birthday of Brussels Airlines, we launched extra-smile.com, a site where you could nominate a friend or loved one to receive a remarkable experience. Enter their details and wish, and Brussels Airlines will choose the most compelling stories to make them come true.

Impact

Though it wasn't a high budget campaign but rather a fun celebration of the brand's birthday, the team was expecting modest results. Within the first month, the annual target reached 400% of what they were expecting. About 30K users visited the website in the first weeks and nominated friends and family members with touching, even funny stories. The campaign continues to run all year round, with Brussels Airlines regularly granting wishes, letting everybody share an amazing birthday experience!

We go the extra smile.

juillet 2017
Graphic Design and Web design
front end development
back end development
seo friendly
Graphic Design and Web design
front end development
back end development
seo friendly
Description

The brand 'Brussel Airlines' has been around since 15 years. The briefing was clear: how can we share our birthday with our customer and fans. Lunar Gravity set out to celebrate this birthday by launching a yearlong campaign to emphasise the core brand value of Brussels Airlines: We go the extra smile.

Solutions

Keeping the core-brand values in mind, we decided to build on the concept of giving and sharing. In close collaboration with the social-media and PR team, we decided on a make-a-wish-inspired concept.

On the birthday of Brussels Airlines, we launched extra-smile.com, a site where you could nominate a friend or loved one to receive a remarkable experience. Enter their details and wish, and Brussels Airlines will choose the most compelling stories to make them come true.

Impact

Though it wasn't a high budget campaign but rather a fun celebration of the brand's birthday, the team was expecting modest results. Within the first month, the annual target reached 400% of what they were expecting. About 30K users visited the website in the first weeks and nominated friends and family members with touching, even funny stories. The campaign continues to run all year round, with Brussels Airlines regularly granting wishes, letting everybody share an amazing birthday experience!

Détails de la réalisation
work
Client
SN Brussels Airlines
place
Localisation
Bruxelles
business
Secteur du client
Aérospatial
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Stratégie digitale, Création de site internet, Publicité, Publicité en ligne
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