Réalisations crées par d'autres agences
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APCO Moscow, based at Тверской район, Russian Federation has been asked by PepsiCo, Inc. to develop Anatomy for their brand PepsiProduct: Pepsi Max in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Soft Drinks, Pepsi Adverts.
OMD Russia, based at Войковский район, Russian Federation has been asked by Bayer AG to develop SWIRL for their brand RennieProduct: RennieAgency: JWT RussiaCountry: RussiaCategory: Health & Pharmaceutical in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Health, Outdoor, Pharmaceutical Products, Cosmetics, Beauty, Toiletries, Pharmacy, Rennie Adverts.
20th Century Foxnovembre 2014
20th Century Fox
The campaign 20th Century Fox is a SamsungProduct: Samsung Omnia Mobile Phones advert, born from the union between Cheil Communications (based at Тверской район, Russian Federation) and Samsung Group in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Accessories, Samsung Adverts, Cell phones, Smartphones.
M&M'S IN DA HOUSEnovembre 2014
M&M'S IN DA HOUSE
The campaign M&M'S IN DA HOUSE is a M&M'sProduct: M&ms Chocolate advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Mars, Incorporated in 2008. This customer case is known in the marketing & communication market for Commercials Archive, Candies, Ambient, M&M's Adverts.
A Field Untilled (Pole nepakhanoe) social experimeaoût 2016
A Field Untilled (Pole nepakhanoe) social experime
Task: advertise new budget Supra SmartPad tablets to a new target demographic ranging from children to the elderly
Concept: Making today's technology accessible where it's impossible.
Implementation: Offer two generations - the young and the elderly - to exchange their knowledge with each other: the older would share their farming and homestead expertise while the younger would teach them computer skills using Supra tablets. We launched our experiment by taking a trip to a back country village. Elderly villagers taught the young participants of our project the skill of goat milking, and in turn got lessons on using Instagram and Skype.
Results: our field trip showed that grandmas fear no youngsters nor technology. We posted a video report of the experiment on the project website, nepahanoepole.smartpad.ru/ , where we also invite new volunteers looking for some know-how sharing to participate in our next outing.
We consider this project a social experiment because we believe that it can make a real difference - we invite people to communicate, learn and help one another using technology as a tool.
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