Infos Radarsnovembre 2015
Détails de la réalisation
Secteur du clientAutomobile
AudienceBusiness to Consumer
Services proposésApplication mobile
Réalisations crées par d'autres agences
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A dynamic mobile website for the leading unionjuin 2016
A dynamic mobile website for the leading union
Emakina creates mobile website for leading ACV-CSC Union
ACV-CSC, Belgium’s number one trade union, asked Emakina to streamline its web communication and improve its digital contact with all stakeholders.
This complex job, executed using SDL Tridion, makes for a fine web building case story. The new ACV-CSC website successfully unites the interests and content of no less than 38 very independent federations, who now address all stakeholders with one united and coherent voice.
To really serve and mobilise people today, you need to be a leader in mobile communication as well. So Emakina also created a first-class mobile version of the platform.
Now the audience can check news, background information and plenty of pages with valuable tailor made work related content via any handheld device.
The screens have a fresh and clean look, are easy to navigate at a touch, perfectly integrating photo and video material for a rich and very user friendly experience.
Besides the general portal, the mobile website version also gives secured access to the union’s 1.7 million members, over 80,000 activists and 2,750 full time staff.
This way, they are online and on target at work, connected with their allied labour forces, at work, on site, on the road, in the meeting or board room, or at home, with fast and accurate content on labour affairs and activities. An important feature for members is the immediate contact with their union office, for more direct interaction and support.
This mobile development is part of Emakina’s on-going collaboration with ACV-CSC. And there is more to come, that will further confirm this union online as a personal and efficient partner, delivering first-class integrated labour services and support.
Meet me at Kinepolis appseptembre 2016
Meet me at Kinepolis app
Kinepolis is Europe’s leading cinema company. For Kinepolis the Best Cinema Experience is no longer the be all and end all. Kinepolis wants to offer audiences the Best Movie Experience, a concept that revolves around the total experience.
Giving the radio listening experience a makeoverjuillet 2016
Giving the radio listening experience a makeover
We helped all Belgian French-speaking radio stations deliver a streamlined listening experience.
# The challenge
Radio is being disrupted by the convenience of online music streaming. This is why French-speaking Belgian radio stations (such as RTL, RTBF, Nostalgie and FunRadio) collaborated to create MaRadio, a common online player. They asked Central to help them improve their player’s listening experience on all devices.
# Our approach
We had 2 short months to transform MaRadio’s old platform into a new listening experience for smartphones, tablets, computers and TV. We asked decision-makers from the –usually competing– radio stations to come to our studio for a design sprint workshop. Through hands-on exercises we were able to take concrete design decisions and move forward quickly. From there, we imagined how the player would look and feel, while respecting each station’s brand. Using wireframes, prototypes and visual design, we refined our initial ideas to deliver an appealing multiplatform experience.
“It is not always easy to bring together competing radio stations around one common project. But thanks to a friendly atmosphere and a few simple, well-targeted exercises we were able to quickly determine the features of the player that needed improvement and to define the direction in which this redesign should go.”Julien Mourlon - Digital Manager Radio at RTL Belgium --- View the case on http://central.team/work/maradio/
Scaling VOO’s customer care appmai 2018
Scaling VOO’s customer care app
VOO, a telecommunications company, has decided to invest in design and user experience (UX) by putting together a great internal UX team. After meeting Central at one of our Umami Talks, they asked us to help them redesign myVOO, their customer care application.
As with any digital product, myVOO evolved a lot in the 2 years after its launch. It gained new functionalities and content, and the list of upcoming features was longer than ever. Problem was, the original UX patterns could not adapt to all the changes and the copy was starting to become inconsistent.
We agreed to tackle those challenges by working together on 2 parallel tracks:
- UX track: we developed a prototype that included all the current features, while using new UX patterns that would allow the app to scale with changing user needs and new business objectives.
- Copy track: we audited the existing copy, reworked the texts in myVOO, and updated the copywriting guidelines by adding actionable examples and a section on accessibility.
The Research Sprint
We started by familiarizing ourselves with myVOO. We took note of its shortcomings, but also of its strengths in order to avoid throwing out the bad with the good. We also interviewed members of the Customer Care and Product teams and read through dozens of user survey results. Armed with this knowledge, we kicked off a week-long Discovery Sprint with VOO’s service design team.
The Discovery Sprint
The goal of a sprint like this one is to clearly understand the issue at hand. To do so, we began by re-stating the product’s mission and defined an actionable personality to match it. Then, we created user personas and a list of tasks they’d want to accomplish using myVOO (“jobs to be done”), and mapped out the app’s information architecture.
From there, we drew concrete paper wireframes of key screens for mobile. Doing this allowed us to explore solutions for navigation interfaces and UX patterns, and clearly identify the copy that had to be written.
By the end of the week, an entire wall was covered with paper wireframes that showed what needed to be prototyped both in terms of UX and of copy. Everybody was on the same page and we all agreed on the solutions we wanted to test.
The Conception Sprint
A Conception Sprint is the phase of a project during which we create a prototype to test with users. Based on our paper wireframes, we built a realistic mobile prototype using Sketch and InVision. We worked hand-in-hand with 2 of VOO’s designers, their Digital Marketing Manager and the Head of Digital Service Design to make sure our designs were accurate and complete.
Involving the internal team in every phase of a project made the handover a lot smoother and allowed us to work fast. When questions are answered in real time, it’s much easier to move forward quickly.
We ended the Conception Sprint with a series of guerrilla user tests to verify our assumptions and to check that users could complete the 5 most important tasks on myVOO.
By the end of these 3 weeks, we had a tested digital prototype with consistent copy, and an improved copywriting style guide.
St.Joris mobiele applicatie (B2B)février 2016
St.Joris mobiele applicatie (B2B)
Innovatieve app met : - Login & registratie in backend database - Opvragen gegevens bestellinghistoriek & wasserij historiek - Bestellen linnen en inseinen problemen gewassen goederen - Communicatie in de app tussen klant en St-Joris - Ontwikkeling REST / Web services ter communicatie met backend database - Hedendaags en stijlvol design, met focus op visibiliteit en gebruiksvriendelijkheid
- Ondertussen 3 apps gemaakt voor dezelfde klant
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