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Rebranding campaign for niche product/services ranjanvier 2017
Rebranding campaign for niche product/services ran
At the time of project launch Taminco (now a subsidiary of Eastman Chemical Company) was less well known than some of the other players in the oil & gas industry. They supplied to just a small part of this vast industry and had to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd, with its existing range of products, in the specialized market of gas sweetening.
Mach Media’s strategic advice and creative input provided Taminco with the new brand name AdapT, as well as all the marketing tools and materials needed to promote this range of gas sweetening products and services to their target audience.
Market & Competitor analysis (internal and external research & presentation of results)
Set brand objectives; Created brand name AdapT and messaging; Created visual identity (AdapT logo & brand look and feel)
Created publicity & marketing programme; Created collateral: brochure; presentations; on/offline adverts; roll-up banners; launch invitations
Results of this project are still being measured
125 YEARS VERITASjanvier 2018
125 YEARS VERITAS
In 2017, Veritas - a Belgian retail chain with an extensive range of accessories and DIY articles - celebrated its 125th birthday. Veritas came knocking on Nightingale’s door to create a fitting 360° concept from scratch to set off the anniversary year.
Nightingale thought out the RE:Collection campaign for Veritas, which comprised 6 months in total. Our creative concept was to focus on 5 different decades from the history of Veritas and to reinterpret them in a contemporary manner. A 360 campaign was carefully constructed by Nightingale. In association with partners such as Initials LA, Marie Wynants, Sam Ostyn and Roundhouse we produced the full campaign, resulting in 6-month-long festivities and extensive media coverage with 2.7 M people reached.
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