CSR Campaign for Supermarket Chain

décembre 2017
CSR Campaign for Supermarket Chain
Description

A corporate social responsibility campaign to raise awareness about a particular issue prevalent to Metro’s customers and their local communities and to give financial asssitance.

Défis

METRO supermarkets are a local supermarket chain of modern retail stores. Founded in October 1982, the brand stands out for its customer centric approach which is clearly stated in Metro’s company motto “METRO takes care of you”. Placing the customer at the heart of its business initiatives has been the foundation of Metro’s success through the years, all while keeping pace with the digital evolution of business & society.  On first opening its doors to customers, back in the early eighties, the company was the first of its kind in the Middle East to utilize what was then considered the latest technology, such as electronic inventory control and product ordering systems, as well as electronic cash registers at every check out. Ever since, METRO has been at the technological forefront of retail and sees it as a tool to uphold their heartfelt tradition of hospitality and close client relationships.

Having the customer and by extension society at the centre of all its initiatives and as part of their 35th anniversary Metro supermarkets wanted to give back to their customers and their local communities. Base Element, Metro digital marketing agency of choice for the past seven years was asked to conceive a Corporate Social Responsibility campaign to raise awareness about a particular issue prevalent to Metro’s customers and assist financially.

Solutions

Base Element identified parents form the largest majority of Metro’s customer base and after conducting an online and instore survey it was clear that public education, in today’s society, faces many challenges of strained budgets, teacher retention and basic quality. Base Element realized that these demands gave way to opportunities for businesses to support education in a win-win situation that benefits everyone. Following deliberations with Metro Supermarkets, primary school facilities was selected as a topic of great dissatisfaction which the CSR campaign would concern itself with. Metro supermarkets wanted to go beyond making financial contributions, it wanted to bring communities together and help raise awareness about the difficulties faced by their local primary school.

Impact

“Metro Better Schools” CSR campaign realised all of Metro Supermarkets objectives in line with its corporate values. Primary schools were grouped in accordance to their local Metro store and each Parent Teacher Associations was asked to describe their challenges online with respect to school facilities. A Facebook competition was launched whereby users would vote for the primary school which they supported to receive financial assistance from Metro Supermarkets. The first three schools in each grouping received financial aid. The result was a grass roots movement in each school catchment area. Leaflets, phone calls and Facebook postings were used to garner Facebook Likes for each school by the PTA, while fostering community cohesion and raising awareness around the deficiencies of primary school facilities.

CSR Campaign for Supermarket Chain

décembre 2017
Digital strategy
Creative Concept
Social Media Application
web development
Digital Marketing & Communication
community management
Digital strategy
Creative Concept
Social Media Application
web development
Digital Marketing & Communication
community management
Description

A corporate social responsibility campaign to raise awareness about a particular issue prevalent to Metro’s customers and their local communities and to give financial asssitance.

Défis

METRO supermarkets are a local supermarket chain of modern retail stores. Founded in October 1982, the brand stands out for its customer centric approach which is clearly stated in Metro’s company motto “METRO takes care of you”. Placing the customer at the heart of its business initiatives has been the foundation of Metro’s success through the years, all while keeping pace with the digital evolution of business & society.  On first opening its doors to customers, back in the early eighties, the company was the first of its kind in the Middle East to utilize what was then considered the latest technology, such as electronic inventory control and product ordering systems, as well as electronic cash registers at every check out. Ever since, METRO has been at the technological forefront of retail and sees it as a tool to uphold their heartfelt tradition of hospitality and close client relationships.

Having the customer and by extension society at the centre of all its initiatives and as part of their 35th anniversary Metro supermarkets wanted to give back to their customers and their local communities. Base Element, Metro digital marketing agency of choice for the past seven years was asked to conceive a Corporate Social Responsibility campaign to raise awareness about a particular issue prevalent to Metro’s customers and assist financially.

Solutions

Base Element identified parents form the largest majority of Metro’s customer base and after conducting an online and instore survey it was clear that public education, in today’s society, faces many challenges of strained budgets, teacher retention and basic quality. Base Element realized that these demands gave way to opportunities for businesses to support education in a win-win situation that benefits everyone. Following deliberations with Metro Supermarkets, primary school facilities was selected as a topic of great dissatisfaction which the CSR campaign would concern itself with. Metro supermarkets wanted to go beyond making financial contributions, it wanted to bring communities together and help raise awareness about the difficulties faced by their local primary school.

Impact

“Metro Better Schools” CSR campaign realised all of Metro Supermarkets objectives in line with its corporate values. Primary schools were grouped in accordance to their local Metro store and each Parent Teacher Associations was asked to describe their challenges online with respect to school facilities. A Facebook competition was launched whereby users would vote for the primary school which they supported to receive financial assistance from Metro Supermarkets. The first three schools in each grouping received financial aid. The result was a grass roots movement in each school catchment area. Leaflets, phone calls and Facebook postings were used to garner Facebook Likes for each school by the PTA, while fostering community cohesion and raising awareness around the deficiencies of primary school facilities.

Détails de la réalisation
work
Client
Metro Supermarkets
place
Localisation
Paris
business
Secteur du client
Vente au détail
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Stratégie digitale, Branding, Marketing sur les réseaux sociaux, Gaming, Publicité, Publicité en ligne
today
Période de collaboration
Au : septembre 2017Du : novembre 2017
A la recherche d'une agence fournissant le même type de service ?Lancer un projet

Réalisations crées par d'autres agences

Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Restaurant Le Lotus Bleu

Restaurant Le Lotus Bleu

août 2018
août 2018

Restaurant Le Lotus Bleu

Image de marque & branding
Design & graphisme
Refonte de site internet pour ACAPACE

Refonte de site internet pour ACAPACE

mars 2018
mars 2018

Refonte de site internet pour ACAPACE

Le groupe ACAPACE intervient sur le marché immobilier. L’entreprise se concentre sur les résidences services seniors et l’hôtellerie de plein air, du développement à la construction.

En plein essor, l’entreprise a fait appel a nous pour un projet de refonte de site internet afin d’avoir une meilleure visibilité sur Google et de proposer un site intuitif. Nous avons été force de propositions.
Côté design, nous avons proposer un site intuitif, moderne et adapté à l’activité d’ACAPACE afin de mettre en valeur les différents pôles.
Côté dév’ nous avons développé le site et tout mis en oeuvre afin de répondre aux exigences de l’entreprise en terme de fonctionnalités.

Image de marque & branding
Stratégie de contenu
Création de site internet
Design & graphisme
Animation
Branding, content & publicité

Branding, content & publicité

septembre 2017
septembre 2017

Branding, content & publicité

Ecole d’ingénieurs créée en 1900, l’ECAM Lyon associe recherche, enseignement et innovation pour accompagner les mutations de l’industrie et de la société. Porteuse d’une tradition humaniste, l’ECAM Lyon allie dans toutes ses formations exigence scientifique et technique, envergure humaine et sociale, pluridisciplinarité et ouverture sur le monde.

L'école nous a sollicité afin de repenser sa plateforme de marque et ses différents supports d'expression. Nous avons ainsi repensé les codes héraldiques de cette école afin de mobiliser un imaginaire historique, tout en veillant à orienter nos choix vers une culture graphique contemporaine, créative, innovante.

Stratégie digitale
Image de marque & branding
Stratégie de contenu
Design & graphisme
Rédaction et traduction
Réseaux sociaux
Publicité
Gestion de budget Display pour le CDT78

Gestion de budget Display pour le CDT78

septembre 2017
septembre 2017

Gestion de budget Display pour le CDT78

Aide à la stratégie de communication digitale pour tous les sites du groupe, gestion des budgets, campagnes et bannières et réservation d'espace.

Publicité en ligne
Tom Clancy's - The Division

Tom Clancy's - The Division

novembre 2017
novembre 2017

Tom Clancy's - The Division

Création de site internet
Réseaux sociaux
Publicité

Laissez-nous vous guider vers la bonne agence

Du web design aux campagnes de pub, nous vous guidons vers les agences qui répondent à vos besoins et budget. Comparez-les et sélectionnez celle qui vous convient le mieux.

J'ai besoin d'une agence

100 % gratuit - Les frais sont pris en charge par les agences voulant collaborer avec vous.