Absorbs Odours, Tulip

octobre 2014
Absorbs Odours, Tulip
Description

The campaign Absorbs Odours, Tulip is a Ambi PurProduct: Ambi-pur Air Freshner advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, pet products, House, Garden, Pets, Ambi Pur Adverts.

Absorbs Odours, Tulip

octobre 2014
Description

The campaign Absorbs Odours, Tulip is a Ambi PurProduct: Ambi-pur Air Freshner advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, pet products, House, Garden, Pets, Ambi Pur Adverts.

Détails de la réalisation
work
Client
Procter & Gamble Co.
place
Localisation
gorod Moskva
business
Secteur du client
Banque et Finance
settings
Services proposés
Publicité
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Ballet by Henry Leutwyler

novembre 2014
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Ballet by Henry Leutwyler

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JU - branding

JAMI is one of the top Russian digital communication groups. JAMI data strategists every week used to present new best digital ad cases on internal all agency meeting called Digital Update. Aiming to expand beyond agency and become sound product for client’s marketing teams and important contributor to JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists and public telegram channel sharing updates every day. Tigers Moscow were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.

TM proposed to bring into the spotlight product essence, which is all about the process of constant update of the most tangible data from the world of communication, digital, technologies and strongly link brand with master brandin order to increase positive impact on JAMI image.

We also dove into the meaning of what updating process means. Great metaphor came from famous Japan Zen buddhism koan which told the story of Nan-in, Zen master and his guest, who wondered what Zen is. Making long story short the wizard showed that only by emptying your cup

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THE AUDIOGUIDE PROJECT [image]

novembre 2014
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THE AUDIOGUIDE PROJECT [image]

Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop THE AUDIOGUIDE PROJECT [image] for their brand TOCHKA GProduct: THE MOSCOW MUSEUM OF EROTIC ART in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Case study, Museums, Libraries, Media, Arts and Entertainment, TOCHKA G Adverts.

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