Absorbs Odours, Tulipoctobre 2014
Détails de la réalisation
ClientProcter & Gamble Co.
Secteur du clientBanque et Finance
Réalisations crées par d'autres agences
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The campaign SEA is a L'OrealProduct: Solar Expertise For Children advert, born from the union between McCann-Erickson Russia (based at район Хорошёво-Мнёвники, Russian Federation) and L'Oreal in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cosmetics, beauty products, L'Oreal Adverts.
Ballet by Henry Leutwylernovembre 2014
Ballet by Henry Leutwyler
Teletype Studio, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop Ballet by Henry Leutwyler for their brand Henry Leutwyler StudioProduct: Advertising Agency in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Advertising agencies, Henry Leutwyler Studio Adverts.
JU - brandingmars 2018
JU - branding
JAMI is one of the top Russian digital communication groups. JAMI data strategists every week used to present new best digital ad cases on internal all agency meeting called Digital Update. Aiming to expand beyond agency and become sound product for client’s marketing teams and important contributor to JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists and public telegram channel sharing updates every day. Tigers Moscow were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.
TM proposed to bring into the spotlight product essence, which is all about the process of constant update of the most tangible data from the world of communication, digital, technologies and strongly link brand with master brandin order to increase positive impact on JAMI image.
We also dove into the meaning of what updating process means. Great metaphor came from famous Japan Zen buddhism koan which told the story of Nan-in, Zen master and his guest, who wondered what Zen is. Making long story short the wizard showed that only by emptying your cup
of tea you can fill it with new tea and update your knowledge. Following Zen motto ‘Empty you cup’ we formulated brand strategy and identity. Identity also is rooted in master brand’s style constants, such as ‘glitch’ effect.
THE AUDIOGUIDE PROJECT [image]novembre 2014
THE AUDIOGUIDE PROJECT [image]
Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop THE AUDIOGUIDE PROJECT [image] for their brand TOCHKA GProduct: THE MOSCOW MUSEUM OF EROTIC ART in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Case study, Museums, Libraries, Media, Arts and Entertainment, TOCHKA G Adverts.
Breakfast Kitchen Appliances websiteaoût 2016
Breakfast Kitchen Appliances website
Task: describe in plain words the advantages of the new Panasonic products
Concept: give each object a story of its own.
Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.
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