0 CALORIEnovembre 2014
Détails de la réalisation
Secteur du clientEnergie et Pétrole
Réalisations crées par d'autres agences
Jetez un oeil aux dernières réalisations publiées sur Sortlist.
Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop Traffic for their brand Velosipedov.netProduct: Velosipedov.net in 2013. This customer case is known in the marketing & communication market for Print, Commercials Archive, Professional services, Car, Utility Rentals, Velosipedov.net Adverts.
JU - brandingmars 2018
JU - branding
JAMI is one of the top Russian digital communication groups. JAMI data strategists every week used to present new best digital ad cases on internal all agency meeting called Digital Update. Aiming to expand beyond agency and become sound product for client’s marketing teams and important contributor to JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists and public telegram channel sharing updates every day. Tigers Moscow were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.
TM proposed to bring into the spotlight product essence, which is all about the process of constant update of the most tangible data from the world of communication, digital, technologies and strongly link brand with master brandin order to increase positive impact on JAMI image.
We also dove into the meaning of what updating process means. Great metaphor came from famous Japan Zen buddhism koan which told the story of Nan-in, Zen master and his guest, who wondered what Zen is. Making long story short the wizard showed that only by emptying your cup
of tea you can fill it with new tea and update your knowledge. Following Zen motto ‘Empty you cup’ we formulated brand strategy and identity. Identity also is rooted in master brand’s style constants, such as ‘glitch’ effect.
The campaign Lions is a VolkswagenProduct: Volkswagen Tiguan advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Volkswagen Group in 2014. This campaign is known in the marketing & communication market for Print, Commercials Archive, Automotive, Volkswagen Adverts, Cars, SUV, Four Wheel Drive.
M&M'S IN DA HOUSEnovembre 2014
M&M'S IN DA HOUSE
The campaign M&M'S IN DA HOUSE is a M&M'sProduct: M&ms Chocolate advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Mars, Incorporated in 2008. This customer case is known in the marketing & communication market for Commercials Archive, Candies, Ambient, M&M's Adverts.
Scholz & Friends Moscow, based at район Крылатское, Russian Federation has been asked to develop BOX-ON-BOX for their brand Fondberg & Co.Product: Santa Helena Wine in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Wine, Champagne, Co. Adverts, Fondberg.
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