Netway

Luxembourg, Luxembourg

We build effective users experiences by associating science and design. 95% of users' behaviours are non-conscious... They are the core and the focus of our methodology : Behavioural strategy : we establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives. Journey Architecture : screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions. Designing Screen : the concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied. Neurotests session : to measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas. To measure the efficiency and emotions generated by your screens, we use 4 high-end biometric technologies : Eyetracking : measures the activity of users’ eyes while navigating on the screens in order to better understand what was looked at, for how long, why … EEG : records users brain’s activity on the skull which will enable us to measure the level of doubts, misunderstanding, positive/negative emotions … fMRI : identifies with a surgical precision, what are the activations of certain specific parts of the brain in response to external stimuli. Facial analysis : identifies the emotions felt by users and that will be expressed on their faces in an unconscious, natural and instinctive way. But, it is not only about your users ... It's also about your experience with us. What it will bring you is : Concrete business results for your company An exciting time with additional knowledge in UX A human project monitoring provided by our team of experts A human project monitoring provided by our team of experts

10 personnes dans leur équipe

Parle Anglais, Français, Néerlandais

3 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2019

Fondée en 1996

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Services

4 services offerts par Netway

Description
95% of users' behaviours are non-conscious... They are the core and the focus of our methodology.

We establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives.
Compétences en Stratégie digitale (21)
InnovationDecision MakingCustomer AcquisitionPersonasNeuromarketingdigital businessinsightreturn on investmentbehavioral interview questionsbusiness objectives+11
Projets en Stratégie digitale (3)
Clients en Stratégie digitale (3)
Nature & DécouvertesE-commerce | international
AXAAssurance | international
L'EquipeMédias | national
En savoir plus sur Stratégie digitale
Description
• Journey Architecture : screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions.

• Designing Screen : the concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied.

• Neurotests session : to measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas.

To measure the efficiency and emotions generated by your screens, we use 4 high-end biometric technologies :

• Eyetracking : measures the activity of users’ eyes while navigating on the screens in order to better understand what was looked at, for how long, why …

• EEG : records users brain’s activity on the skull which will enable us to measure the level of doubts, misunderstanding, positive/negative emotions …

• fMRI : identifies with a surgical precision, what are the activations of certain specific parts of the brain in response to external stimuli.

• Facial analysis : identifies the emotions felt by users and that will be expressed on their faces in an unconscious, natural and instinctive way.
Compétences en Ergonomie (UX/UI) (23)
gui designResponsive Web DesignUsability TestingUser Experience DesignUser TestingUser Interface DesignCustomer Journey MappingInterface DesignFluid DesignNeuromarketing+13
Projets en Ergonomie (UX/UI) (3)
Clients en Ergonomie (UX/UI) (3)
Nature & DécouvertesE-commerce | international
AXAAssurance | international
L'EquipeMédias | national
En savoir plus sur Ergonomie (UX/UI)
Description
Aucune description n'est fournie pour ce service.
Compétences en Application web (1)
Responsive Web Design
En savoir plus sur Application web
Description
Aucune description n'est fournie pour ce service.
Compétences en Data Consulting (1)
Neuromarketing
Projet en Data Consulting (1)
Client en Data Consulting (1)
Nature & DécouvertesE-commerce | international
En savoir plus sur Data Consulting

Équipe

10 membres dans l'équipe de Netway

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Contact

Coordonnées de Netway

Détails

http://www.netway.eu

Siège social28 Boulevard d'Avranches, 1160 Luxembourg