Digital Marketing Viet Nam Corporation (ex.Moore)

Hô Chi Minh-Ville, Vietnam

Digital Marketing Viet Nam Corporation is a dynamic performance-based digital marketing agency located in one of the fastest growing cities in Southeast Asia, Ho Chi Minh. We cover every aspect of online advertising from creative to digital including Paid Search, Display Media, Paid Social Media, Digital Marketing Tools, and Creative Services. Digital Marketing Viet Nam inherits an in-depth know-ledge and advanced digital platforms from our parent company in order to enrich and apply all latest digital trend and technology to the Vietnam market. No matter what industry your business is, we are committed to delivering best-in-class services and outstanding digital marketing results. We pride ourselves in quality and integrity that bring us long-term customer loyalty and credibility. If you prefer experts that care about your business growth and the relationship cultivated along the way, you'll be satisfied having Digital Marketing Viet Nam as your internal marketing team. Digital Marketing Viet Nam was first founded in 2007 and acquired by IREP Japan in October 2014. Today, we are about 20 people managing about $3MM online for clients such as Mytour, Liberty Insurance, Blue Kite Group, Big C, VinGroup, Tan Hiep Phat and many other local and national brands. Slogan: Enrich community value Mission: Being a pioneer in Vietnam Digital Marketing industry. Vision: Digital Marketing Viet Nam's solution is the most effective choice for business and community in the future.

20 personnes dans leur équipe

Parle Anglais, Vietnamien

1 projet dans leur portfolio

Travaille à distance à travers le monde

Membre Sortlist depuis 2017

Fondée en 2007

1 prix décerné

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Services

11 services offerts par Digital Marketing Viet Nam Corporation (ex.Moore)

Description
Aucune description n'est fournie pour ce service.
Compétences en Publicité en ligne (3)
RetargetingAffiliate MarketingDisplay Advertising
Projet en Publicité en ligne (1)
Client en Publicité en ligne (1)
Mytour Vietnam Co., Ltd.Voyage et Loisirs | international
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Projet en Planification médias (1)
Client en Planification médias (1)
Mytour Vietnam Co., Ltd.Voyage et Loisirs | international
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Description
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Projet en Référencement naturel (1)
Client en Référencement naturel (1)
Mytour Vietnam Co., Ltd.Voyage et Loisirs | international
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Description
A - PAID SEARCH

Moore is proud to be a certified partner of Google AdWords and a Facebook accredited business. We enjoy long-standing relationships with all major ad networks and participate in the exclusive Client Advisory Boards for Google Search and DoubleClick.

The technology in the PPC space is incredible, but we think it is easily trumped by human expertise. We’re not like so many other agencies that rely exclusively on black box tools or software. We are, first and foremost, a performance-based digital ads agency. It’s our people, and their level of commitment to our advertisers, that separates us from the competition. That said, we leverage all industry-leading tools and platforms to assist in bidding and managing campaigns at scale.
We are extremely hands-on with every level of account management and provide frequent, custom reporting that is easy to read and pass up the ladder in your organization. In addition, we have regular status meetings to analyze your results, share insights and collect your feedback. Whether you have a modest budget that needs to stretch as far as it can, or a hefty budget to execute a multi-channel strategy, our PPC experts can help steer you in the right direction!

Below are some specific services we provide. However, we often customize solutions and services based on our clients’ particular needs.

PPC STRATEGY

As an intent-driven channel, paid search should be the most efficient and profitable media channel you have online – we can help make it even better! Let Moore position your products or services perfectly for interested customers. Whether it’s optimizing an existing account or starting from scratch, we’ll customize your PPC program to maximize your conversion goals and cost efficiency. We pride ourselves on the sophistication and unparalleled expertise in search engine campaign structure, bid optimization, ad copy writing, A/B or multivariate ad copy and landing page testing, competitive insights, forecasting, and more. Let us create or refine your PPC strategy – we know the proof is in the bottom line.

GMAIL TARGETING

Take advantage of Google’s placement targeting to deliver ads to users inside of their Gmail account! Using the same contextual advertising technology that powers Google’s AdSense program, your ads will be displayed to users who match relevant content within your emails. Wouldn’t it be fun to show your ad when someone opens their bill from a competitor?

SEARCH RETARGETING

Looking for an extended reach outside of traditional retargeting? Search retargeting is a great way to find new customers who are showing interest in your product or service, but haven’t been to your site before. This technique allows you to things such as show banner ads to people that recently searched for your competitor in a search engine.

Display Ads

Oftentimes, our display media team is told that we are at the forefront of the industry and exceptionally savvy. We pride ourselves in packing as much into our day as possible to ensure we don’t miss a beat. It is of predominant importance that we research the newest targeting capabilities, whether it is 3rd party data, audience segmentation, or demand side platform integration; we know how to hit the direct response or branding KPIs that are requested of us by our clients.
In addition to the media, we plan, buy and execute, it is also crucial that our team has involvement in the creative. Call to action on the banners, video or on the landing page, in addition to color, placement and brand strategy greatly affects the overall result of your campaigns. Ensuring that these factors are monitored and optimized is just as important as the media we run against this creative. Executing consistent testing across media and creative is very important to any campaign and brainstorming new ideas to test is one of our strong points. On top of creative, the incorporation of other channels such as paid search and social media are also of importance. Developing strategies that align these initiatives allow for the best overall integration. Our team is skilled at planning and executing everything from attribution modeling to social media impact on display advertising.

Overall, we love a good challenge. We embrace the fact that the advertising landscape today is not the same as it was 10 years ago, or even 6 months ago. As a result, it is important to always be thinking of what’s coming next, to help our clients stay ahead of the competition and provide the best display media advertising services possible.

AFFILIATE MARKETING

We like to think of affiliate marketing as an extension of an online sales force. We assist our clients with finding verticals that match with their target audience and make suggestions outside what they’ve thought about. We facilitate partnerships to leverage and optimize existing relationships and build new ones. We identify top performers and “super affiliates” that drive the bulk of traffic to your brand and then cater to them to nurture and grow the relationship. We also research your competition and establish a strong presence in the same or similar places.

Furthermore, we are super-flexible in that we can utilize a lot of different platforms. For example, we are an Impact Radius Certified Agency Partner. We know that working with affiliates can be risky, but we work use platforms like The Search Monitor to sniff fraud, trademark abuse, and put as many measures in place to protect your brand.

CONTENT CREATION AND DISTRIBUTION

Often, the best way to communicate with your customers is through content. We can help find relevant partnerships for both editorial and advertorial placement within online publications, newsletters, or distribution channels.
DESKTOP DISPLAY MEDIA

You’ll often hear people say they don’t pay attention to banner ads, but we know differently. We run a plethora of successful direct response and branding focused banner ad campaigns, and know that this high-reach, cost-efficient channel is a proven driver of online conversions and awareness.
LEAD GENERATION

We engage the most tried and true lead generation and co-registration platforms, tactics, and creative practices to ensure your leads are not only plentiful but of superior quality. We can also help incorporate your redemption rates, in-store traffic, or acquisition/close data into our reporting and analysis to ensure the best sources of leads are pinpointed – then go find more!

MOBILE/ TABLET MARKETING

Although it’s been talked about for several years now, mobile and tablet advertising is really still the Wild West. Whether you’re looking to drive phone calls, app downloads, or conversions on your mobile website, we’ve successfully implemented and tracked campaigns across multiple mobile networks using 3rd party tracking tools. The banner capabilities and creative execution vary depending on the operating system, and we’ve helped chart the territory through Android, iOS, and tablet applications.

MOBILE APP DOWNLOAD PROMOTIONS

Work with our Display Team to execute a strategy with an app-specific DR goal, such as driving downloads.

MOBILE LANDING PAGES

A Wireless Application Protocol (WAP) allows users to view web pages on a mobile device. WAP sites are websites written in or converted to a special code that will allow the website to be displayed and function properly on a mobile phone. We can create the mobile landing page and/or inform our clients how display media can drive people to mobile landing pages to drive a specific action.

MOBILE VIDEO

Extending video advertising to the mobile platform is a worthwhile investment for our clients. Studies have shown video completion rates on mobile devices to be the highest of any platform. Mobile users tend to be more engaged and are more likely to view ads to reach their intended content.

RICH MEDIA & DYNAMIC CREATIVE

We have extensive experience in designing, planning, and buying rich media and dynamic creative campaigns. Whether it’s using your customized product feed to dynamically populate your banners based on past browsing activity, promoting an engaging game or video, downloading a whitepaper, or simply grabbing someone’s attention with a high-impact execution, we love to put our creative juices to work with our clients’ goals and objectives in mind.

WEB VIDEO

We work with many different video networks and exchanges to place pre-roll, in-stream, and in-banner inventory. We measure completion rates and other engagement metrics, as well as standard campaign goals and KPI’s to ensure your video campaigns reach the right audience at the right price with the right desired actions.

B - SOCIAL MEDIA

A good social media strategy doesn’t start with a social media platform. Yes, Facebook is dominant right now, but so were MySpace and AOL once. Social media strategy starts with a business goal in mind. We will help define social media strategies to accomplish your goal. It’s this focus that helps us make sure we are adding value to your company through social media. In addition, Moore differs from other social media agencies in that:

- A result oriented agency - Our focus on direct response campaigns online has forged a culture dominated by measurable return on advertising investment. Our clients understand and are able to articulate, the value of their investments with us.
Moore is a full-service agency. When it’s time to integrate social media into other online efforts, Moore has the skill set required to expand the program.
- A technology partner. Part of the foundation of a sophisticated social media program is utilizing social media software. Moore has developed its own tool for Facebook and Instagram named Sherpa, which will automatically display a mix of banners in accordance with users' interests.

We would rather have you excel at one element of social media and slowly build a larger, more sophisticated program than to be involved in a lot of places, but not executing any of them that well. This social media maturity curve helps to illustrate our approach to putting a plan in place that looks at where you are now with social media and how we can work with you to eventually get you to where you want to be.

FACEBOOK ADVERTISING

Facebook Advertising is rising in popularity in large part due to its audience reach, click & order volume and unique targeting capabilities beyond location, age, and interests. For example, you can target fans of your brand, their friends, broad interest categories and even use keywords from peoples’ feeds to target your ads to a specific audience.
We can help you assess if Facebook Advertising makes sense for your brand and determine how it will help you improve conversion channels and drive order volume.

PAID SOCIAL MEDIA

We are experts in knowing when and how to pay for social media – believe us, it DOES work, and we have case studies to prove it. We leverage our close relationships with Facebook, Zalo, Viber, Coc Coc, Twitter, YouTube and LinkedIn account teams that only work with select agencies to ensure our campaigns and strategies are cutting edge. As a tool-agnostic agency, we work directly with these platforms for tracking but have direct experience as well with several leading third party social media tracking and ad serving tools.

SOCIAL MEDIA MANAGEMENT

This is ideal for clients who need a turn-key social media solution to completely outsource their social media program. We always recommend that it is best for a client to own the day-to-day execution of its social media, but offer this package due to the reality that with limited internal resources outsourcing can be the best decision.

- Management of all of the client’s social media profiles
- Develop fun and engaging social media content
- Regular posting
- Engagement Strategy
- Responding to all posts and removal of inappropriate posts
- Online influencer program
- Weekly or monthly reporting and meeting, ad-hoc reporting and meetings as needed

SOCIAL MEDIA STRATEGY CONSULTING

This is ideal for a client who wants to manage their social media internally on a day-to-day basis; this means you already have an internal dedicated person or team on social media. Moore serves as your strategic partner and assists with execution as needed.

- Creation and execution of a 12-month social media strategic plan to grow the client’s social media profiles, gain consumer insights, increase brand awareness and drive leads
- Ongoing optimization of your major social media platforms (Facebook, Twitter, YouTube, LinkedIn)
- Create posting and engagement strategy (note: does not include doing actual posting)
- Provide best practices knowledge /advice on social media
- Social media document development including social media policy and internal process
- Weekly social media emails with platform updates (specifically Facebook) and relevant articles
- Optimize and co-manage social media monitoring software (if software is utilized)
- Monthly reports of social media results including competitive analysis

C- CREATIVES

Our clients hold us to strict performance goals and we consistently deliver. Central to this ability to deliver amazing results is the role of creative. We view creative through the lens of performance. Every piece of creative we produce is measured objectively against campaign metrics and the client’s goals. Our insistence on well performing creative means we are always running comparative tests, designing more effective campaign assets, and refining based on results. Our most successful projects are a marriage of expert account planning and tactical execution with Moore Creative Services. This gives us complete accountability for results, a responsibility we welcome with open arms.

When you work with Moore Creative Services, what you’ll experience is a team of people who are creative, passionate, pragmatic and committed to conceptualizing and producing great work. We put your goals at the core of every piece of creative and we define our success by yours. Our team will treat you like a friend; we will help you find the best solution even if it means saying no if we think you’re headed in the wrong direction.

We’ll also treat your money like it’s ours. We will recommend the right amount of creative, the right number of iterations, and keep your return on investment at top of mind. We believe that you are part of our team, so at the beginning of an engagement, and all along the way, we’ll ask for your participation. You are part of refining the creative brief, providing feedback on our concepts, evaluation of the deliverables, and iteration of our work. We believe that creating this type of relationship with our clients allows us to work at our highest and best.

Most of our creative work is done as part of an overall engagement with our media expertise. Occasionally, clients request our creative on an ad hoc basis. We are available for this type of engagement as well. Please give us a try!

Our creatives include:

- Landing Page Design
- Conversion Funnel Optimization
- Banner Ad A/B testing
- Mobile Banner Ads and Landing Pages
Compétences en Stratégie digitale (14)
Competitive AnalysisAB TestingSmall Business Web DesignGoogle AdwordsAttribution MarketingLead GenerationRetargetingAffiliate MarketingDisplay AdvertisingBrand Awareness+4
Projet en Stratégie digitale (1)
Client en Stratégie digitale (1)
Mytour Vietnam Co., Ltd.Voyage et Loisirs | international
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Description
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Compétences en Stratégie de contenu (1)
Conception de Slogan
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Description
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Compétences en Création de site internet (1)
Landing Page Design
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Compétences en Publicité (1)
Full-Service
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Équipe

20 membres dans l'équipe de Digital Marketing Viet Nam Corporation (ex.Moore)

Digital Marketing Viet Nam Corporation (ex.Moore) cover

Récompenses

Digital Marketing Viet Nam Corporation (ex.Moore) a été récompensé 1 fois

Sao Khue Award2010-3-31Best IT service provider

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Détails

https://digitalmarketingvietnam.vn

Siège socialHo Chi Minh City, Ho Chi Minh, Vietnam