Markswebb

Markswebb is an international UX research and consulting agency for digital banking, investment, IT, and retail services. For more than 15 years, we have helped large companies create and develop digital products, including mobile applications, online services, websites, and customer portals. We operate internationally, with projects across Europe, the CIS, the United States, and other regions. Our experience includes working with Visa, Nissan, Renault and other major financial, technology, mobility, and digital companies. Our core expertise is understanding brands’ business challenges in the digital environment. We use a wide range of modern user research and UX analytics methods, including design thinking, in-depth interviews, customer journey mapping, usability testing, and expert UX evaluation. We create industry standards and market benchmarks. We conduct annual research into digital banking and investment products, covering services for both individual and business customers. Services: - UX audits of websites and mobile applications – we evaluate the usability of digital services, identify barriers in customer journeys, and uncover points where users may abandon the product; - UX benchmarking and competitor analysis – we compare digital products with competitors and market leaders across local and international markets; - Customer journey analysis and CJM – we identify barriers and growth opportunities within specific product scenarios; - UX consulting – we help define product priorities, improve customer journeys, and connect interface development with business metrics; - International best-practice research – we analyze digital services worldwide and identify solutions that can strengthen the product backlog; - Custom digital product research – we design tailored research projects around specific business goals, audiences, markets, and customer scenarios.