REFUGE Martial Arts Academy Branding

febrero de 2018
Descripción

The Refuge is a modern Martial Arts Academy that teaches ordinary people extraordinary skills and philosophies that are accessible, engaging and authentic.
At the heart of the Refuge is the belief that through genuine care and dedication to our members, authentic Martial Arts training and philosophies in a real community setting can bring true well-being to the mind, body and spirit. 

We have got the mission to build a brand that heart warm, Trustworthy, and Modern to build China’s best global mixed martial arts academy brand that focused on turning everyday people into capable martial artists.

After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.

Their store will be soon open in Shanghai GuBei area, we are very glad to have this project well done.

Retos

To reshape the impression of  Martial Arts field from "strong and violence" into  "warm, friendly, family united and kids & women-friendly".

Soluciones

We took the "refuge house shape" which reminds family and warm combined with the Chinese character "人“ which means "People" to show that the connection between people is more important than winning.

Additionally, we choose the heart-warming and less saturated low tone colours to show the brand's friendly concept.

Impactos

We have got very positive feedback from the owner and also the clients. The students love to wear their uniform where the logo is printed. The branding design helped the owner attracts their ideal clients from online to offline promotion.

REFUGE Martial Arts Academy Branding

febrero de 2018
Descripción

The Refuge is a modern Martial Arts Academy that teaches ordinary people extraordinary skills and philosophies that are accessible, engaging and authentic.
At the heart of the Refuge is the belief that through genuine care and dedication to our members, authentic Martial Arts training and philosophies in a real community setting can bring true well-being to the mind, body and spirit. 

We have got the mission to build a brand that heart warm, Trustworthy, and Modern to build China’s best global mixed martial arts academy brand that focused on turning everyday people into capable martial artists.

After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.

Their store will be soon open in Shanghai GuBei area, we are very glad to have this project well done.

Retos

To reshape the impression of  Martial Arts field from "strong and violence" into  "warm, friendly, family united and kids & women-friendly".

Soluciones

We took the "refuge house shape" which reminds family and warm combined with the Chinese character "人“ which means "People" to show that the connection between people is more important than winning.

Additionally, we choose the heart-warming and less saturated low tone colours to show the brand's friendly concept.

Impactos

We have got very positive feedback from the owner and also the clients. The students love to wear their uniform where the logo is printed. The branding design helped the owner attracts their ideal clients from online to offline promotion.

Detalles del trabajo
work
Cliente
REFUGE Martial Arts
place
Ubicación
Shanghái
business
Sector del cliente
Deportes
people
Audiencia
Business to Consumer
public
Alcance geográfico
Internacional
settings
Servicio prestado
Creación de marca
today
Periodo de colaboración
Del: mayo de 2017Hasta: junio de 2017
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