Intersection, 2noviembre de 2014
Detalles del trabajo
ClienteFord Motor Company
Sector del clienteAutomoción
Trabajos realizados por otras agencias
Comprueba los últimos trabajos realizados por otras agencias
Puppies, Sand Castlenoviembre de 2014
Puppies, Sand Castle
MEC Argentina, based at Ciudad Autónoma de Buenos Aires, Ciudad Autónoma de Buenos Aires has been asked by Kopelco SA to develop Puppies, Sand Castle for their brand TulipanProduct: Tulipan Condoms in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Health, Pregnancy Tests, Tulipan Adverts, Pharmaceuticals, Contraceptives.
Springnoviembre de 2014
The campaign Spring is a CoronaProduct: Corona Beer advert, born from the union between FCB Buenos Aires (based at Ciudad Autónoma de Buenos Aires, Ciudad Autónoma de Buenos Aires) and Grupo Modelo S.A.B. de C.V. in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Beers and Ciders, Corona Adverts.
Benchmarking the pet food industry with IoTseptiembre de 2018
Benchmarking the pet food industry with IoT
Vitalcan, challenged us with the need to develop a point of sale experience aiming at high sales conversion while also increasing awareness and brand positioning. What began just as a POS activation, became a very effective conversion tool that benchmarked the market and was customizable to the commercial objectives of every shop.
We designed, programmed and constructed more than a dozen slot machines that were deployed all over Buenos Aires. Our slot machines integrated an interactive customer experience with a powerful business intelligence cloud platform that jointly delivered a very high conversion rate, boosted brand fidelity and generated extremely valuable consumer insights.Brand & Performance Marketing come together in a POS intervention integrated through IOT & Data Analytics
Our team of industrial, graphic and UI/UX experts, prototyped, designed and produced these slots machines from the ground up. Designing a front end app, a cloud based dashboard and website and all the visual animations required to create a memorable user experience.Strategy
Working closely with our client’s commercial and marketing teams, we identified the need to deploy an activation that would surpass the team’s short term objectives and create unique actionable value for the future. This way we used the activation to collect user information throughout the city to understand market trends, client types and offer a more strategically oriented solution to their needs.Technology
We developed a customized game front programmed into the slot machines that connected remotely to our cloud platform where, with a friendly interface, we were able to collect & show live data from each point of sale and the entire operation side by side. All the data collected was processed with our business intelligence module that provided invaluable insight of client consumer patterns and the experience effectivity.
Homeless, 3octubre de 2014
MEC Argentina, based at Ciudad Autónoma de Buenos Aires, Ciudad Autónoma de Buenos Aires has been asked to develop Homeless, 3 for their brand Funky Cold MedinaProduct: Funky Cold Medina Streetwear in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Apparel, Clothing, Footwear, Funky Cold Medina Adverts.
Lemurnoviembre de 2014
The campaign Lemur is a K-yProduct: Ky-gel advert, born from the union between FCB Buenos Aires (based at Ciudad Autónoma de Buenos Aires, Ciudad Autónoma de Buenos Aires) and Johnson & Johnson in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Health, Beauty, Contraceptives, Pregnancy Tests, K-y Adverts.
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