ICEFRESH

enero de 2016
ICEFRESH
Descripción

ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.

ICEFRESH

enero de 2016
Descripción

ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.

Detalles del trabajo
work
Cliente
The Norwegian Seafood Counsel
place
Ubicación
Shanghái
business
Sector del cliente
Alimentos
people
Audiencia
Business to Consumer
public
Alcance geográfico
Internacional
settings
Servicio prestado
Creación de marca
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At the heart of the Refuge is the belief that through genuine care and dedication to our members, authentic Martial Arts training and philosophies in a real community setting can bring true well-being to the mind, body and spirit. 

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After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.

Their store will be soon open in Shanghai GuBei area, we are very glad to have this project well done.

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