Bowflex

junio de 2017
Bowflex
Descripción

Working under a partner agency, we’ve helped Bowflex enter the Chinese market with a localized .CN site, JD.com build out, and WeChat content management.

Bowflex

junio de 2017
Descripción

Working under a partner agency, we’ve helped Bowflex enter the Chinese market with a localized .CN site, JD.com build out, and WeChat content management.

Detalles del trabajo
work
Cliente
Bowflex
place
Ubicación
Shanghái
business
Sector del cliente
Deportes
public
Alcance geográfico
Internacional
settings
Servicio prestado
Branding, Marketing de contenido, Relaciones públicas, Creación de e-commerce, Diseño Web, Redes Sociales, Publicidad Online
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After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.

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