Via Comunicacion
Clear PR and marketing that dresses fashion retail for success
About Via Comunicacion
Via Comunicacion is a fashion retail marketing, PR and communication agency based in Madrid. Focused on the retail and fashion sector, the agency helps brands define their voice and reach relevant audiences through strategic messaging tailored to the rhythms of the fashion calendar.
Core Services
Via Comunicacion specialises in three complementary areas: marketing, public relations and communication. Their marketing work centres on retail-focused strategies that align seasonal collections with customer behaviour and buying cycles. In PR they develop media relations and outreach designed to secure visibility within fashion and lifestyle channels. Communication services include brand storytelling, campaign messaging and coordinated releases that keep retailers consistent across touchpoints.
Approach and Methodology
The agency approaches each project with listening and research at its core. By understanding retail context and consumer patterns in Madrid and beyond, the team builds campaigns that respect the pace of fashion: timely, relevant and visually coherent. Collaborative planning, clear timelines and a focus on message clarity ensure campaigns are both creative and practical for retail operations.
What Differentiates Via Comunicacion
Positioned at the crossroads of fashion and retail, Via Comunicacion brings sector-specific sensitivity to every brief. Their work emphasises clarity of message, strategic timing, and a hands-on understanding of how PR and marketing interact to drive store and brand recognition. Operating from Madrid allows the agency to stay close to trends, media outlets and retail movement in one of Europe's active fashion capitals.
Getting Started
Via Comunicacion welcomes conversations with retailers and fashion brands seeking focused marketing, PR and communication support. Their pragmatic, fashion-aware approach is designed to deliver consistent visibility and cohesive brand narratives. Contact: info@viacomunicacion.com. Aún no hay reseñasSea el primero en escribir una
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Servicios
2 servicios ofrecidos por Via Comunicacion
Descripción We craft retail-focused marketing strategies that align seasonal collections with shopper behaviour in Madrid, using research-led timing, collaborative plans and clear messaging to drive store traffic.(1) Habilidades en Marketing Comunicación de marketing
Más información sobre MarketingDescripción We build media relations and tailored outreach to secure fashion and lifestyle coverage, timed to the seasonal calendar, ensuring consistent brand visibility across press and retail touchpoints.(3) Habilidades en Relaciones Públicas (RRPP) publicidad prrelaciones públicas prrelaciones públicas de viajes
Más información sobre Relaciones Públicas (RRPP)
Equipo
15 miembros en el equipo de Via Comunicacion
HistoriaWe are Via Comunicacion, a Madrid-based team obsessed with fashion retail and the stories behind every storefront. From the very beginning our curiosity has been simple: how can a brand in a busy retail landscape be seen, heard and remembered? Working daily at the intersection of marketing, PR and communication has taught us to listen first — to trends, shop windows and shoppers — and then craft messages that resonate. We thrive on the fast pace of fashion seasons and the challenge of cutting through seasonal noise with clear, consistent storytelling. Every brief reminds us why we love this work: connecting fashion retailers with the audiences who will wear and celebrate their pieces. For enquiries: info@viacomunicacion.com
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Contacto
Datos de contacto de Via Comunicacion
Detalles
- Sede central24 Calle del Conde de Aranda, 28001 Madrid, España