Sponge

Sponge is a Brisbane-based branding agency that specialises in rebranding, but not the way you think. Most rebrands start with a mood board. Ours starts with a diagnostic. Before any creative work begins, we run a Foundation Diagnostic that tells us exactly what is working in your current brand, what is creating friction, and what the rebrand needs to resolve. That work shapes everything that follows. We work with founders and seasoned business owners who have teams of 10 to 50 people and have decided it is time to do this properly. Whether that is a refresh or a full rebrand, it is underpinned by the foundational stability and story that transforms the business beneath the brand. The result is a brand that does the heavy lifting, rather than the founder or business owner having to. One that attracts the right clients, speaks to the right talent, and holds its ground in a market that keeps shifting. We have been doing this for 25 years. Brisbane-based. Australia-wide and New Zealand. Services: Brand Strategy, Brand Positioning, Naming, Rebranding, Brand Identity, Culture Development.