Red Tape Marketing

Growth strategy, marketing audits and fractional CMO support for established businesses across Ontario and Canada. We connect customer insight, sales performance, margins and channel economics to practical decisions about where to invest and how to grow. Areas of focus include retail and eCommerce strategy, Amazon and direct-to-consumer growth, routes to market, marketing budgets and team or agency alignment. Typical outputs include a prioritized growth plan, a keep/fix/test/stop marketing assessment, clear budgets and owners, and a 30–60 day execution plan. Available through focused projects or ongoing fractional leadership. Engagements are scoped and quoted in CAD.

Offer and positioning strategy for established Canadian businesses that need a clearer reason for customers to choose them. We examine customer needs, competitors, the product or service portfolio and pricing to clarify the priority audience, value proposition and role of each offer. Particular experience includes consumer brands, retail, food and beverage, and eCommerce. Typical outputs include a positioning brief, offer hierarchy, messaging priorities and practical direction for packaging, sales materials and the customer experience. Founder Kyle Millar brings nearly 20 years of brand and commercial experience across SodaStream, Capital One, Molson Coors and Unilever, alongside business ownership experience. Focused projects connect strategic choices to an actionable plan. Engagements are scoped and quoted in CAD.