Open & Informed (OAI) Ltd

Open & Informed Ltd is a UK consultancy that gives scaling businesses the market intelligence and commercial strategy they need to make confident decisions. Founded in 2024 by Carl West, the firm is built around the KGK Framework: Know – market research, competitor mapping, customer insight and voice-of-customer research, so decisions rest on evidence rather than assumption. Grow – go-to-market strategy, sales frameworks, pricing and pipeline review, turning intelligence into repeatable revenue. Keep – churn diagnostics, loyalty design, NPS tracking and lifetime-value growth, protecting the customers you have already won. Every engagement begins with a diagnostic audit that combines the client's own data with externally sourced market data. We then deliver focused, practical outputs, such as sales and renewal playbooks, pricing recommendations and retention plans, rather than reports that sit on a shelf. Engagements range from single-day audits and workshops to retainer-based support. The founder has held senior commercial roles across market research, distribution, vendor and trade association sectors. Highlights include managing £16m of revenue at 98.8% client retention, building a £1.11m ARR pipeline in eight months, and generating €750k of upsells in six months. He judges the CRN Channel Awards and CRN Sales & Marketing Awards and speaks at industry events including IFA and Channel Summit. Clients include technology vendors, distributors, agencies and analytics and healthtech companies.