biancoandye.com

Bridging world-class aesthetics and expertise with the vitality of the Chinese market. Bianco+Ye is a Shanghai based full-service creative agency specialised in creative direction and branding strategy.

We help brands define, refine and express their positioning through strategy, identity and communication. Our expertise includes brand strategy, rebranding, product positioning, naming, logo and visual identity design, as well as creative direction for product launches and brand communication. We combine strategic thinking with a strong design sensibility to create distinctive, coherent and relevant brand expressions across markets and touchpoints.

We specialise in premium packaging for luxury, fashion and lifestyle brands, from concept and structural design to material, finish and production development. Our work combines strong creative direction with a deep understanding of paper, rigid boxes, printing, embossing, foiling, specialty finishes and bespoke constructions. Based in Shanghai, we bridge international brand standards with hands-on production expertise in China.

We create bespoke gifting concepts for luxury, fashion, Jewellery and lifestyle brands, developing each project from initial idea and product strategy through design, packaging and production. Our approach combines creative direction, product development, branding and cultural insight to create distinctive objects and gifting experiences tailored to a specific brand, market or occasion. We manage the full process, including concept development, product and packaging design, material and supplier research, prototyping, production development, quality control and logistic. Based in Shanghai, we work closely with specialised manufacturers and artisans across China, combining international luxury standards with strong local production expertise.