Influencer Advantage

Influencer Advantage is building the performance infrastructure for the next generation of creator-led commerce. The company helps ecommerce and consumer brands transform influencer marketing from a campaign-based awareness channel into a measurable customer acquisition system. Its operating model combines a proprietary Creator Marketplace, the Creative Strategy Flywheel, high-volume human content production, creator whitelisting, affiliate partnerships, paid media, full-funnel optimization, and data science. The marketplace gives brands access to more than 400,000 creators and supports approximately 75,000 creator partnerships per month. Its creative operation produces more than 200,000 performance assets monthly, while its media and analytics teams learn from billions of performance data points across creators, products, messages, whitelisted accounts and paid campaigns. Influencer Advantage supports more than $850 million in annual advertising spend and works with more than 700 active brands. Rather than attempting to predict one perfect influencer or one perfect advertisement, Influencer Advantage builds diversified creator portfolios, tests them in the market, and scales the combinations that produce measurable results. Real people create the content. Performance data determines what grows.