CRU Brand Consultancy (+ 18 Bewertungen) | Sortlist
CRU Brand Consultancy cover
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CRU Brand Consultancy

Berlin, Deutschland
Aspirational and trustworthy brands
At CRU we build extraordinary brands. Because ordinary ones are bad for business. After all, what good is a design system if it doesn’t allow you to stand out? Extraordinary brands inspire trust and aspiration. They bring joy as well as substance. Because they catch your eye and warm your heart, they create a curiosity that borders on FOMO. To achieve this we combine strategy, story and design in fixed project teams. With our expertise and seniority, we will dive deep into your business and industry. We will map out what is ordinary and find a path to go above and beyond with your brand.
15 Personen im Team
Spricht Deutsch, Englisch
65 Projekte in ihrem Portfolio
7 Kollaboration*en über Sortlist
Sortlist Mitglied seit 2020
Gegründet 2018
3 Auszeichnung*en erhalten
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2 Dienstleistungen angeboten von CRU Brand Consultancy



  • Beschreibung
    A brand can be only truly meaningful if you let us understand you, your product, and your market. That's why every branding project in CRU starts with an assessment to identify, what is needed. Do we need to define a clear vision first, need to define the brand hierarchy, or can start right away with distilling your brand?

    Afterward, we create an aspirational story & visual moods. This will be the source code of your brand. Only if it's all aligned: Our senior team crafts an extraordinary Visual Identity.
    Skills in Markenbildung & Positionierung (74)
    MessagingInhaltliche StrategieTarget Group DefinitionBrand storytellingInternational BrandingBrand GuidelinesBranding PositioningBusiness BrandingLogo BrandingCompany Branding+64
    Referenzen in Markenbildung & Positionierung (40)
    Ultramarin — Brand Identity - Markenbildung & Positionierung
    Ultramarin — Website Design - Markenbildung & Positionierung
    CertifAI — Brand Identity - Markenbildung & Positionierung
    Careville — Brand Identity - Markenbildung & Positionierung
    Bewertungen in Markenbildung & Positionierung (14)
    tilo weber
    Maciej Baraniak
    Andreas Hofmann
    Kunden in Markenbildung & Positionierung (40)
    Careville GmbHKrankenhäuser & Gesundheitswesen | regional
    BEGROS GmbHHaushaltsprodukte | national
    Merantix AGSoftware & Computerservice | national
    LEAD Mindsets & Capabilities GmbHUnternehmensberatung | national

    Erfahren Sie mehr über Markenbildung & Positionierung

  • Beschreibung
    Whether we’ve given your brand a full overhaul, or you just want an extraordinary website, our in-house development team can provide full service website development. We work closely with you on everything from wireframe design and concept, to design & development in Webflow or Prismic.
    Skills in Webseitengestaltung (26)
    Showcase WebsiteResponsive Web DesignWeb ContentLanding Page DesignResponsive WebsiteEcommerce Website DesignCustom WebsiteWebsite OptimizationWireframe DesignFront End Development+16
    Referenzen in Webseitengestaltung (39)
    Ultramarin — Brand Identity - Webseitengestaltung
    Ultramarin — Website Design - Webseitengestaltung
    Mondo — Website - Webseitengestaltung
    WIN — Website - Webseitengestaltung
    Bewertungen in Webseitengestaltung (3)
    Benjamin Clemens Nuebel
    Maximilian Pauly
    Christoph Mueller
    Kunden in Webseitengestaltung (39)
    BEGROS GmbHHaushaltsprodukte | national
    Ultramarin GmbHBanken & Finanzen | national
    WINDESIGN GmbHMarketing & Werbung | international
    G2K Group GmbHSoftware & Computerservice | international

    Erfahren Sie mehr über Webseitengestaltung

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15 Mitglieder in CRU Brand Consultancy's Team

CRU Brand Consultancy cover
GeschichteExtraordinary brand work is a high water mark and the standard that we have set for ourselves. It’s not just what we build and sell: it’s what we expect from one another and what we teach internally. Our team can do their best work, when they can be themselves, bring in their strength & follow their interests.
Einfache Kontaktaufnahme mit CRU Brand Consultancys Team

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CRU Brand Consultancy wurde 3 Mal ausgezeichnet

Merantix NUM in Yearbook of Type 20222022-10-1Custom Font

G2K in Yearbook of Type 20222022-10-1Custom Font Creation

Awwwards — Honorable Mention2020-10-31Webdesign & Webdevelopment


18 Bewertungen für CRU Brand Consultancy

(18 Bewertungen)
Tobias LeipprandFounder and Partner bei LEAD Forward
DienstleistungMarkenbildung & Positionierung
Team11 - 50

Was war das Ziel Ihrer Zusammenarbeit?CRU helped us do a complete brand relaunch incl. new logo, new brand, new website.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?CRU is a highly creative and avantgarde agency at the forefront of what currently and in the future excites audiences. What worked really well is co-creation. We did a lot of brainstorming sessions together, had our own ideas and thoughts, and the colleagues from CRU were excellent in working with our intention but turning it into professional and powerful ideas.

Gibt es Verbesserungsmöglichkeiten?As always, larger brand processes bring ups and downs. When things got hairy, maybe CRU could have held us a little more from a consulting perspective, but this is a minor point only.

Tobias Leipprand empfiehlt diese Agentur

DienstleistungMarkenbildung & Positionierung
Team11 - 50

Dennis HilgerCOO & Co-Founder bei Dealcode GmbH

Was war das Ziel Ihrer Zusammenarbeit?The team from CRU worked on our brand identity / brand refresh.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?They delivered a short, but comprehensive strategy part, that helped us to understand our target group and vision better. They translated that in a new story, which helped us and the whole team to identify with our company and last but not least they translated that in new visual brand assets. From logo, to graphical elements, colors, typo and even a new website. We are super happy and recommend the friendly CRU!

Dennis Hilger empfiehlt diese Agentur

Maximilian PaulyManaging Partner bei Monic Films GmbH
Team1 - 10

Was war das Ziel Ihrer Zusammenarbeit?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.

Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.

Gibt es Verbesserungsmöglichkeiten?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.

Maximilian Pauly empfiehlt diese Agentur

Team1 - 10

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Kontaktdetails von CRU Brand Consultancy


  • HeadquarterFriedrichstraße 122-123, 10117 Berlin, Deutschland

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