{"id":920,"date":"2025-06-11T12:11:00","date_gmt":"2025-06-11T12:11:00","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&p=920"},"modified":"2025-07-08T09:17:12","modified_gmt":"2025-07-08T09:17:12","slug":"sports-and-social-media","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/sports-and-social-media\/","title":{"rendered":"Sports and Social Media: Do Athletes Increase Engagement?"},"content":{"rendered":"\n

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In this Marketing Report:<\/h2>\n\n\n\n
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Food & Beverage Brands: Forever the Winners of Sports Marketing<\/a><\/li>\n\n\n\n
Automotive: 7-Time F1 Winner Mercedes-Benz Is Not Winning at the Instagram Game<\/a><\/li>\n\n\n\n
Finance and Crypto: The New Player in the Court<\/a><\/li>\n\n\n\n
Retail: Luxury Brands Get No Luxury Engagement<\/a><\/li>\n\n\n\n
Hygiene and Personal Care: Sports Fans Are Also Hygiene Fans<\/a><\/li>\n\n\n\n
Conclusion: The Impact of Sports in Social Media Is Real<\/a><\/li>\n\n\n\n
Methodology<\/a><\/li>\n<\/ul>\n\n\n\n
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When do the sports gears not turn? Companies are always seeking out to partner with athletes<\/strong> to promote their brand<\/strong> and get a foot in the door. At Sortlist<\/a> we had to ask ourselves: what is the true relationship between sports and social media<\/a>?<\/p>\n\n\n\n
More specifically, what is the effect that athletes have on brand engagement<\/strong>?<\/p>\n\n\n\n
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3x<\/strong><\/h2>\n\n\n\n
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The amount by which engagement is increased thanks to athletes in social posts<\/h4>\n<\/div>\n\n\n\n
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Federer<\/strong><\/h2>\n\n\n\n<\/div>\n\n\n\n
The tennis player can increase social media engagement by up to 70% for brands<\/h4>\n<\/div>\n\n\n\n
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Crypto<\/strong><\/h2>\n\n\n\n
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The industry sees a higher social engagement when having an athlete featured in social media<\/h4>\n<\/div>\n<\/div>\n\n\n\n
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Food & Beverage Brands: Forever the Winners of Sports Marketing<\/h2>\n\n\n\n
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Athletes Boost Your Instagram Engagement By 3x<\/h3>\n\n\n\n
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In our report, a third of brands<\/strong> had a much higher brand engagement when they included athletes in their social media<\/a> posts\u2014above 2%<\/strong>\u2014when compared to posts without them<\/strong>.<\/p>\n\n\n\n
According to the 2022 Social Media Industry Benchmark Report by Rivaliq<\/a>, the overall median engagement rate on Instagram is 0.67% across all industries.<\/p>\n\n\n\n
Sprite sees an increase in engagement of nearly 30%<\/strong> when basketball pro Trae Young is in the feed, and Blue Coast Brewery sees an increase of 20%<\/strong> when Daniel Ricciardo, the F1 driver, appears in their posts.<\/p>\n<\/div>\n\n\n\n
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$\"screenshot$ <\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n
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Pasta giant Barilla takes the crown of engagement for a food brand: engagement goes up by 71% with athletes<\/strong>. The faces behind its sports posts? Tennis players Roger Federer and Coco Gauff.<\/p>\n\n\n\n
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