{"id":706,"date":"2022-09-30T07:53:42","date_gmt":"2022-09-30T07:53:42","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=706"},"modified":"2023-08-01T15:47:28","modified_gmt":"2023-08-01T15:47:28","slug":"entry-level-marketing-salary","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/entry-level-marketing-salary\/","title":{"rendered":"Entry-Level Marketing Salary: Expectations Vs. Reality"},"content":{"rendered":"\n<div id=\"section-635141b7a6b80\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-general\">In General, Students Expect 19% More Than What the Market Offers<\/a><\/li>\n\n\n\n<li><a href=\"#section-635141b7a6bfb\">Spain: The Most Hopeful Gap for Women<\/a><\/li>\n\n\n\n<li><a href=\"#section-635141b7a6c39\">Germany: The Highest Market Offer for Graduates<\/a><\/li>\n\n\n\n<li><a href=\"#section-635141b7a6c81\">France: Students\u2019 Expectations Are in Line With HR<\/a><\/li>\n\n\n\n<li><a href=\"#section-635141b7a6cba\">Belgium: The Widest Gap Between Expectation and Reality<\/a><\/li>\n\n\n\n<li><a href=\"#section-635141b7a6cf3\">Conclusion: Salary Expectations Are Shifting With the Times<\/a><\/li>\n\n\n\n<li><a href=\"#section-635141b7a6d11\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <strong>Great Resignation<\/strong> is upon us, and in 2022 it\u2019s one of the big concerns for companies. Beyonc\u00e9 called it; her newly released song \u201cBreak My Soul\u201d seems to be the anthem of a whole generation\u2014namely, <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/how-different-generations-use-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z<\/a>\u2014posting their resignations on <a href=\"https:\/\/www.sortlist.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>.<\/p>\n\n\n\n<p>So we wondered: what is the expectation for an <strong>entry level marketing salary<\/strong> and how does it compare to the reality of the market?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Women<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">earn on average 5% less than men.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>50%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">difference between salary expectation and actual wage.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Students<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">in all of the surveyed countries expect a higher salary than what the market is able to give.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-general\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">In General, Students Expect 19% More Than What the Market Offers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6bbf\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Expectations vs. Reality<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In general, <a href=\"https:\/\/www.sortlist.co.uk\/branding\/london-england-gb\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> and marketing students <strong>expect to get 19% more<\/strong> than what the market is able to offer them.<\/p>\n\n\n\n<p>Most companies offer a net salary range between \u20ac1000 and \u20ac1500 for entry marketing students, which is more than a <strong>50% decrease<\/strong> from students\u2019 expectations, who mostly expect a salary of \u20ac2000.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Expectations-vs.-reality-1024x576.png\" alt=\"bar chart of general salary expectations versus reality\" class=\"wp-image-709\" width=\"1024\" height=\"576\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Expectations-vs.-reality-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Expectations-vs.-reality-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Expectations-vs.-reality-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Expectations-vs.-reality-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Expectations-vs.-reality.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6bdf\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Men vs. Women<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In most countries, women expect to <strong>earn 5% less<\/strong> than men do. However, results differ from country to country, with Spanish and German women expecting more than men do.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Men-vs.Women_-1024x576.png\" alt=\"bar chart of salary expectations between men and women across countries\" class=\"wp-image-710\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Men-vs.Women_-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Men-vs.Women_-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Men-vs.Women_-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Men-vs.Women_-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Global-Men-vs.Women_.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6bfb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Spain: The Most Hopeful Gap for Women<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c0c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salary Expectations vs. Market Offer<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In Spain, the average expected net salary from students is <strong>\u20ac1534<\/strong> and the average salary offered is <strong>\u20ac1222<\/strong>, making both the <strong>lowest salaries <\/strong>among the countries surveyed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Expectations-vs.-reality-1024x576.png\" alt=\"bar chart of general marketing salary expectations versus reality in Spain\" class=\"wp-image-711\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Expectations-vs.-reality-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Expectations-vs.-reality-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Expectations-vs.-reality-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Expectations-vs.-reality-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Expectations-vs.-reality.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Overall, it is the second-highest gap in our survey, in which graduates can expect up to <strong>25% more<\/strong> than what the market can actually offer them.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c20\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Spain: Men vs. Women<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Surprisingly, Spain is the country in which women can expect a salary of <strong>up to 50% more than men do<\/strong>, all the way to \u20ac2141 from \u20ac1412, making it the <strong>highest gap<\/strong> of all markets in this regard. The majority of the Spanish women in our study came from the region of Andalusia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Men-vs.-Women-1024x576.png\" alt=\"bar chart of entry level marketing salary expectations between men and women in Spain\" class=\"wp-image-712\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Men-vs.-Women-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Men-vs.-Women-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Men-vs.-Women-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Men-vs.-Women-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Spain-Men-vs.-Women.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c39\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Germany: The Highest Market Offer for Graduates<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c48\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salary Expectations vs. Market Offer<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>There is reason for <a href=\"https:\/\/www.sortlist.co.uk\/l\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> graduates in Germany to rejoice: the HR departments there revealed they have the<strong> highest entry level marketing net salary<\/strong> <strong>offer <\/strong>among the rest of the countries surveyed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Expectations-vs.-Reality-1024x576.png\" alt=\"bar chart of general marketing salary expectations versus reality in Germany\" class=\"wp-image-713\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Expectations-vs.-Reality-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Expectations-vs.-Reality-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Expectations-vs.-Reality-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Expectations-vs.-Reality-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Expectations-vs.-Reality.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies are ready to offer an average salary of <strong>\u20ac1882<\/strong>, just 10% less than students\u2019 expectations of receiving an average of <strong>\u20ac2071<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c6b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Germany: Men vs. Women<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Alongside Spain, Germany is the other market in which <strong>women can expect to earn a higher net income<\/strong> than men. The latter expects an average of <strong>\u20ac2000<\/strong>, while the former a 12% higher average salary of <strong>\u20ac2240<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Men-vs.-Women-1024x576.png\" alt=\"bar chart of marketing salary expectations between men and women in Germany\" class=\"wp-image-714\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Men-vs.-Women-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Men-vs.-Women-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Men-vs.-Women-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Men-vs.-Women-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Germany-Men-vs.-Women.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most of the responses from the German female students in our survey are derived from the region of Hesse.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c81\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">France: Students\u2019 Expectations Are in Line With HR<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6c8f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salary Expectations vs. Market Offer<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>France is the country where students\u2019 expectations are <strong>most in agreement<\/strong> with the market offering, with a net salary expected to be <strong>only 5% higher<\/strong> than the reality.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Expectations-vs.-Reality-1024x576.png\" alt=\"bar chart of general marketing salary expectations versus reality in France\" class=\"wp-image-715\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Expectations-vs.-Reality-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Expectations-vs.-Reality-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Expectations-vs.-Reality-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Expectations-vs.-Reality-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Expectations-vs.-Reality.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In France, a marketing student expects to earn <strong>\u20ac1864<\/strong> when the average net market offer is <strong>\u20ac1777<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6ca6\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">France: Men vs. Women<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The average net salary expectation of a male student in France, \u20ac1946, is <strong>8.41%<\/strong> <strong>higher<\/strong> than that of a female student, which is \u20ac1795. Most of the French male students in our survey are based in the regions of \u00cele-de-France and Hauts-de-France.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Men-vs.-Women-1024x576.png\" alt=\"bar chart of entry level marketing salary expectations between men and women in France\" class=\"wp-image-716\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Men-vs.-Women-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Men-vs.-Women-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Men-vs.-Women-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Men-vs.-Women-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/France-Men-vs.-Women.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6cba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Belgium: The Widest Gap Between Expectation and Reality<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6cc8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salary Expectations vs. Market Offer<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>By far, Belgian marketing students have the <strong>highest net salary expectations<\/strong> of all markets in our study, and also face the biggest gap when those expectations are compared to reality.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Expectations-vs.-Reality-1024x576.png\" alt=\"bar chart of general marketing salary expectations versus reality in Belgium\" class=\"wp-image-717\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Expectations-vs.-Reality-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Expectations-vs.-Reality-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Expectations-vs.-Reality-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Expectations-vs.-Reality-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Expectations-vs.-Reality.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On average, Belgian students expect to receive an average of \u20ac2500, higher even than the general average of <strong>all markets<\/strong> <strong>combined<\/strong>. The net market offering for those students, according to HR departments throughout the country, is \u20ac1806.<\/p>\n\n\n\n<p>Even though it\u2019s only the second-highest salary offer in our survey (after Germany), it makes for a <strong>38% gap<\/strong> compared to students\u2019 expectations.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6cdf\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Belgium: Men vs. Women<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Male Belgian students expect to earn almost <strong>19% more<\/strong> than female Belgian students, placing it alongside France. On average, men expect <strong>\u20ac2667<\/strong> and women <strong>\u20ac2250<\/strong>. The majority of these male students come from Brussels and Flanders.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Men-vs.-Women-1024x576.png\" alt=\"bar chart of marketing salary expectations between men and women in Belgium\" class=\"wp-image-718\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Men-vs.-Women-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Men-vs.-Women-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Men-vs.-Women-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Men-vs.-Women-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Belgium-Men-vs.-Women.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6cf3\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion: Salary Expectations Are Shifting With the Times<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6d02\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>The disparity between entry level marketing salary expectations and what they can actually receive seems to be <strong>another factor contributing to the Great Resignation phenomenon<\/strong> in the marketing field.<\/p>\n\n\n\n<p>Even students in countries where the expectation mismatch begins to disappear, such as France, are left with the same issue in regard to their gender, as it seems that <strong>women expect to receive a lower net salary than men<\/strong>.<\/p>\n\n\n\n<p>Especially in countries like Spain and Belgium, where income expectations are not met, marketing students may turn elsewhere to find an economic compensation that suits their needs and desires, and they will spare no efforts in letting the world know\u2014via social media.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6d11\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6d20\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>The study was conducted between April 4th and April 8th, 2022, among 500 marketing graduate students and newly employed marketers, as well as 100 HR teams in 4 countries: Belgium, Germany, Spain, and France. In the study, we asked students about their net salary expectation for their first job, and HR departments about the average salary offer for each of their markets. The responses are anonymous.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635141b7a6d2a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_dca4eb0446c9f67b0a3579c187a83782\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                          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decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/logo-strategies.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" 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Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/te\u0301le\u0301chargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                   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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the gap between entry level marketing salaries and market offer.<\/p>\n","protected":false},"author":102,"featured_media":719,"template":"","reports_categories":[6],"class_list":["post-706","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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Reality<\/title>\n<meta name=\"description\" content=\"We surveyed 500 marketing graduates and 100 HRs to see if there was a gap between entry level marketing salary expectations and market offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.com\/datahub\/reports\/entry-level-marketing-salary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: Entry Level Marketing Salary Expectations Vs. 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