{"id":685,"date":"2022-09-29T11:47:19","date_gmt":"2022-09-29T11:47:19","guid":{"rendered":"https:\/\/www.sortlist.com\/datahub\/?post_type=reports&#038;p=685"},"modified":"2023-08-03T15:33:55","modified_gmt":"2023-08-03T15:33:55","slug":"social-media-marketing-uk","status":"publish","type":"reports","link":"https:\/\/www.sortlist.com\/datahub\/reports\/social-media-marketing-uk\/","title":{"rendered":"How UK SMBs Are Betting on Social Media Marketing to Survive"},"content":{"rendered":"\n<div id=\"section-63514469834b1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-6351446983534\">Why Is Social Media the #1 Place to Be for UK Companies?<\/a><\/li>\n\n\n\n<li><a href=\"#section-635144698358c\">Rise of Social Media Marketing in the UK and the Sectors That Invest the Most<\/a><\/li>\n\n\n\n<li><a href=\"#section-63514469835eb\">What Benefits Do Small Businesses Get From a Solid Social Media Management?<\/a><\/li>\n\n\n\n<li><a href=\"#section-6351446983659\">Business Case: KLM Use of Social Media<\/a><\/li>\n\n\n\n<li><a href=\"#section-63514469836af\">How to Build Your Social Media Presence<\/a><\/li>\n\n\n\n<li><a href=\"#section-6351446983761\">Conclusion: Social Media Marketing Is More Important than Ever for UK Businesses<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you have been convinced to set a <a href=\"https:\/\/www.sortlist.co.uk\/social-media\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> marketing <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/in-house-marketing-vs-marketing-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">budget<\/a> for your company, you&#8217;d be on the right track. <\/p>\n\n\n\n<p>As our report on <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/state-of-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">the state of social media <\/a>reveals, demand has soared in the last year and a half, and more SMBs than ever need professional support with their social media.<\/p>\n\n\n\n<p>As a business, this large pool of potential users is too good to miss, and that is why it is no surprise that <strong>social media marketing investments<\/strong> have been on the rise in the UK in the past 5 years.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>+757%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">more social media projects on Sortlist over the past two and a half years.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Lookalike<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Audience type with target potential customers<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>71%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">of customers are more likely to recommend a brand when they have enjoyed a positive experience with it.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983534\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Why Is Social Media the #1 Place to Be for UK Companies?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698354d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Why Is Social Media Marketing on the Rise in UK?&nbsp;<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>As a business in the post 2000 era, <strong>social media is one of the largest sources of brand visibility.<\/strong> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"419px;\" height=\"270px;\" src=\"https:\/\/lh6.googleusercontent.com\/ffGLHIolmjHPFm7FuQAW4LjVpVtNmJveB9cgtwNedaBQoeHyNTBLFyHQEOQVuAymKd6OZBg_LysnPRz2QWnUQNkQGdZLox2L1X_RyZra8XrzJ0OS5GqSePimTj7SmOOVSpVHYC3EYGgwi2Eg6Q5fOpHhSLE8hIjy6QTur9-ZCJzeH-GRlDutR7Y31CMN=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With over 4.6 billion people <a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/the-fake-followers-files\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media users<\/a> (58.4% of the world population) estimated by Hootsuite and the power of <strong>targeting their ideal customer profile<\/strong>, companies have never had this kind of potential reach in the past.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In the UK, <a href=\"https:\/\/www.statista.com\/statistics\/282846\/regular-social-networking-usage-penetration-worldwide-by-country\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a> states that 84.3% of the population uses social media, making it the 16th country <strong>with the highest social media penetration rate<\/strong> and 10 places ahead of the US.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983565\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Picture This:<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>A customer DMs your business on Instagram. Two hours later, they haven\u2019t received a response. What happens next? According to <a href=\"https:\/\/sproutsocial.com\/insights\/data\/uk-ireland-social-media-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>35% of them will message a competitor.<\/li>\n\n\n\n<li>35% will not complete a purchase.<\/li>\n\n\n\n<li>33% will share their negative experience with their friends and family.<\/li>\n\n\n\n<li>18% will give a negative review on social media.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your business takes \u201ctoo long\u201d to respond, not only do you lose a potential customer, but you are <strong>giving them away freely to your competition<\/strong> and losing other potential customers along the way.&nbsp;&nbsp;<\/p>\n\n\n\n<p>However, if you were to give your potential customer a good experience, <a href=\"https:\/\/cybercrew.uk\/blog\/digital-marketing-statistics-uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cyber Crew<\/a> estimates that <strong>71% of them will be more likely to recommend your brand<\/strong> to their friends and family.<\/p>\n\n\n\n<p>At Sortlist, we have had the first-hand experience of visualising this growth of social media marketing in the UK with the sheer number of projects coming in.&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983577\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/Dana-Hammoudeh-1024x1024.jpg\" alt=\"dana hammoudeh picture\" class=\"wp-image-815\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Dana-Hammoudeh-1024x1024.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Dana-Hammoudeh-300x300.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Dana-Hammoudeh-150x150.jpg 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Dana-Hammoudeh-768x768.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Dana-Hammoudeh.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s super important for any kind of business [to be present on social media].&nbsp;Back in 2015 or 2016, you would see B2B clients; they wouldn\u2019t be interested in social media. Maybe my clients were not on Facebook or Instagram, but nowadays, even B2B does go to social media because <strong>the decision-makers are on social media<\/strong>.&nbsp;That\u2019s where they consume content.\u201d<\/p>\n<cite>Dana Hammoudeh \u2013 Social Media Lead, Chain Reaction&nbsp;<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698358c\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Rise of Social Media Marketing in the UK and the Sectors That Invest the Most<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469835a1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Top 3 Expertises<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The top 3 expertises we have received projects for at Sortlist are:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Social media<\/li>\n\n\n\n<li>Public relations<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/meta-advertising-index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising<\/a><strong>\u00a0<\/strong><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/1-1024x576.jpg\" alt=\"list of top 3 marketing expertises requested in the UK\" class=\"wp-image-802\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469835ba\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Rise of Social Media Marketing: 757% More Projects<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In the first quarter of 2020, Sortlist received a total of 60 qualified projects. Two and a half years later, in Q2 of 2022, we were able to send <strong>328 qualified projects<\/strong> to our partnering agencies, meaning an <strong>increase of 447%.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Rise-of-Social-Media-Marketing-1024x576.png\" alt=\"line graph of the rise of social media marketing in the UK\" class=\"wp-image-689\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Rise-of-Social-Media-Marketing-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Rise-of-Social-Media-Marketing-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Rise-of-Social-Media-Marketing-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Rise-of-Social-Media-Marketing-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Rise-of-Social-Media-Marketing.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Social media marketing has always been the number 1 expertise companies in the UK are looking to <strong>outsource<\/strong>.&nbsp;<\/p>\n\n\n\n<p>If we take a look at the growth of social media projects in the past two and a half years, there has been an <strong>increase of 757%<\/strong>. Continuing with this trend, in Q4 of 2024, we should receive roughly 514 social media projects.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469835d2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Sectors Looking To Strengthen Their Social Media Marketing Efforts<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The top 5 sectors in the UK looking for social media agencies are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Retail<\/strong><\/li>\n\n\n\n<li><strong>Clothing &amp; Accessories<\/strong><\/li>\n\n\n\n<li><strong>Food<\/strong><\/li>\n\n\n\n<li><strong>Real estate<\/strong><\/li>\n\n\n\n<li><strong>Beverage&nbsp;<\/strong><\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Sectors-looking-to-strengthen-social-media-MKT-efforts-1024x576.png\" alt=\"bar chart of UK sectors looking for social media marketing\" class=\"wp-image-690\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Sectors-looking-to-strengthen-social-media-MKT-efforts-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Sectors-looking-to-strengthen-social-media-MKT-efforts-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Sectors-looking-to-strengthen-social-media-MKT-efforts-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Sectors-looking-to-strengthen-social-media-MKT-efforts-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Sectors-looking-to-strengthen-social-media-MKT-efforts.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The main reason why so many companies have decided it has become essential for them to be on social media platforms is for <strong>the countless amounts of benefits they provide<\/strong>, compared to other places to advertise their business. Let&#8217;s have a look at those benefits.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469835eb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">What Benefits Do Small Businesses Get From a Solid Social Media Management?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469835f9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Connect With Your Audience<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>By <strong>creating a better bond and relationship with your customers<\/strong>, you have much higher chances for them to become returning and regular customers.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"290\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Connect-With-Your-Audience.png\" alt=\"list of places where consumers in the UK will engage with a brand\" class=\"wp-image-691\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Connect-With-Your-Audience.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Connect-With-Your-Audience-300x169.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In fact, British consumers are most likely to <a href=\"https:\/\/sproutsocial.com\/insights\/data\/uk-ireland-social-media-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">connect with brands<\/a> via <strong>social media<\/strong>. Forget the old-school phone calls and text messages; customers want to be sliding into your DMs and publicly liking your posts.&nbsp;<\/p>\n\n\n\n<p>By not having a point of contact on social media, you\u2019re taking away your brand\u2019s top chances of interacting with its consumers.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698360e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/Ray-Wang-1024x1024.jpg\" alt=\"ray wang headshot\" class=\"wp-image-816\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Ray-Wang-1024x1024.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Ray-Wang-300x300.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Ray-Wang-150x150.jpg 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Ray-Wang-768x768.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Ray-Wang.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Increased engagement = increased brand loyalty.&nbsp; <\/p>\n\n\n\n<p>\u201cWe see companies who have improved engagement increase cross-sell by 22%, <strong>drive up-sell revenue <\/strong>from 13% to 51%, and also increase order sizes from 5% to 85%.\u201d&nbsp;<\/p>\n<cite>&#8211; <a href=\"https:\/\/influitive.com\/blog\/customer-engagement-loyalty-revenue\/#:~:text=%E2%80%9CCustomer%20engagement%20is%20highly%20correlated,and%20buy%20more%20than%20before.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">R \u201cRay\u201d Wang&nbsp;<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698361e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Audience Targeting<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Instead of having an in-person store on a busy street where the majority of people who walk past won\u2019t even acknowledge your brand, you can <strong>target your brand online specifically<\/strong> to those who you know will be interested in your product or service.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"539px;\" height=\"276px;\" src=\"https:\/\/lh5.googleusercontent.com\/TCipOEvRnsjuNvjtfv7V2-6CIwyQWREfz7gi15XDZQ099Rqfp7JXCBIJGtZCkQzcg6L5Xw6H4t9QZl1cGbAXYZIMVBqNnFhvU0hf65LXm1G9E-mmmSRmc0ZGLdNq5AI1Vl-yo79dHvSswdmPPU2ewMpnM2ljwMOZIAFAkSQGYaPjCew9eQoTg0lG4STK=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>On <a href=\"https:\/\/www.techwyse.com\/blog\/infographics\/facebook-acquisitions-infographic\/#:~:text=does%20Facebook%20own%3F-,Facebook%20Inc.,Instagram%2C%20Whatsapp%2C%20Oculus%20VR.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta<\/a> platforms, you can target your ads to locations as specific as towns and as precise as categories, such as \u201cempty nesters\u201d or \u201cnewly engaged.\u201d<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983630\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Lookalike Audiences<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Next to specific targeting, you can also start <strong>targeting audiences that you may have missed as potential customers<\/strong>.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"284\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Lookalike-Audiences.png\" alt=\"graphic comparing custom audience to lookalike audience\" class=\"wp-image-692\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Lookalike-Audiences.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Lookalike-Audiences-300x178.png 300w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lookalike audiences are audiences that have similar behaviours to your target audience who social media thinks could become converting customers of your business.&nbsp;<\/p>\n\n\n\n<p>By using social media, you can <strong>discover a whole new group of potential customers<\/strong> that you may have missed in your previous targeting tactics.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983644\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Customer Satisfaction<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Another valuable asset that <strong>social media channels<\/strong> bring to companies is a more <strong>positive customer experience<\/strong> which, in turn, brings us back to the importance of converting one-time customers into long-term ones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/4-1-1024x576.jpg\" alt=\"graphic showing the effect that a good online experience has on customers\" class=\"wp-image-804\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/4-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/4-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/4-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/4-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/4-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As mentioned before, if a customer has a <strong>good online experience<\/strong> with a brand, 71% of them will be more likely to recommend it to their friends and family. The best way to ensure this is through 1-1 communication.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983659\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Business Case: KLM Use of Social Media<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983668\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">KLM\u2019s Community Management<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Check out this KLM customer that has <strong>taken to social media to complain<\/strong> about the services he has received from the Dutch airline.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"287\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/KLM-Community-Management.png\" alt=\"screenshot of KLM instagram post\" class=\"wp-image-694\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/KLM-Community-Management.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/KLM-Community-Management-300x167.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The passenger\u2019s message was easily addressed and responded to by the company and referred to the right spot to file the complaint, which they have also conveniently placed in their <strong>profile bio<\/strong> to make it easy for customers to get in contact with them.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983698\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">KLM Showing Social Movement Engagement<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>But social media accounts can provide businesses with much more than just pain points. They can also be a <strong>source of positive feedback and innovative ideas<\/strong> for your company.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"305\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/KLM-Social-Movement-Engagement.png\" alt=\"screenshot of KLM instagram post about social movement\" class=\"wp-image-695\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/KLM-Social-Movement-Engagement.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/KLM-Social-Movement-Engagement-300x177.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>During pride month, KLM showed its support for the LGBTQ+ community by taking to Instagram and posting the picture above. The comments section was filled with <strong>positive comments and support<\/strong> from either current or potentially new passengers.&nbsp;This is also a form of customer satisfaction.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Seeing the outpour of love from people on <a href=\"https:\/\/www.sortlist.com\/social-media\">social media<\/a> from this kind of posts is an indicator to KLM that addressing social issues on their social media accounts<strong> increases positive engagement and customer satisfaction<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469836af\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">How to Build Your Social Media Presence<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469836be\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Measuring up the Competition<\/h2>\n\n\n\n<p>With social media it is easy to keep tabs on your competitors and use new tools such as <a href=\"https:\/\/www.sortlist.co.uk\/s\/social-media-listening\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">social listening<\/a> to get a glimpse into the topics your audiences, and other similar ones, are talking about.<\/p>\n\n\n\n<p>From these kinds of tools, you can learn some things about your audience, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social issues<\/strong> they are passionate about.<\/li>\n\n\n\n<li>Upcoming <strong>events<\/strong> they may be attending.<\/li>\n\n\n\n<li><strong>Competitors<\/strong> they purchase products from.<\/li>\n\n\n\n<li>The <strong>frequency<\/strong> at which they use social media.<\/li>\n<\/ul>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469836ca\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">How to Avoid Social Media Marketing #FOMO<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>it is important for both big and small companies to have a <strong>solid and professional social media strategy<\/strong> to live up to consumer expectations and give their business a chance.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/UK-SMBs-social-media-marketing-1024x576.jpg\" alt=\"list of facts about the importance of having a social media account for UK businesses\" class=\"wp-image-807\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/UK-SMBs-social-media-marketing-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/UK-SMBs-social-media-marketing-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/UK-SMBs-social-media-marketing-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/UK-SMBs-social-media-marketing-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/UK-SMBs-social-media-marketing.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-investment-for-european-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a>, 80% of customers that walk in your store are expecting you to have a social media presence as well. But not only that.&nbsp;62% of them that walk in believe that <strong>if you\u2019re not on social media, your business will most likely die out<\/strong> in the long run.&nbsp;<\/p>\n\n\n\n<p>But even with these high statistics, and the benefits of having a solid <strong>social media strategy<\/strong> that we have outlined before, <strong>only 40%<\/strong> of small to medium businesses in the UK are present on social media platforms. There is double the percentage in the US.&nbsp;<\/p>\n\n\n\n<p>But things seem to have started to take a turn since last year. Back in 2021, a Statista survey published that <a href=\"https:\/\/www.sortlist.co.uk\/s\/growth-marketing\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">paid social media marketing<\/a> was the number one area in which UK marketers were planning to increase their investments come 2022.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469836de\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Social Media Marketing is More Than Instagram, Facebook, and Twitter<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The social platform a business decides to use is based on a wide range of factors that include <strong>the demographics of users vs. the target audience<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"324\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Theres-more-than-just-Instagram.png\" alt=\"list of top platforms for social media marketing in the UK\" class=\"wp-image-698\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Theres-more-than-just-Instagram.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Theres-more-than-just-Instagram-300x169.png 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/thesocialshepherd.com\/blog\/snapchat-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Social Shepherd<\/a> revealed that almost 50% of Snapchat users are under the age of 25\u2026 not ideal for B2B companies who may want to focus more on LinkedIn, in which, according to <a href=\"https:\/\/www.omnicoreagency.com\/linkedin-statistics\/#:~:text=Linkedin%20Demographics,and%20463.3%20million%20male%20users.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Omnicore Agency<\/a>, 50% of users are between 25 and 34 years old).<\/p>\n\n\n\n<p>However, on average there is a large potential loss in platforms such as WhatsApp, with <strong>only 7% of marketers planning to include it in their future social media marketing strategy<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514469836f2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">WhatsApp and Your Morning Coffee<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The Saudi Arabia-based digital marketing agency <a href=\"https:\/\/www.sortlist.com\/agency\/anchovy-studios-plc\" target=\"_blank\" rel=\"noreferrer noopener\">ANCHOVY.<\/a> recently teamed up with Nespresso on a <strong>social media project<\/strong> based on a WhatsApp campaign.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/6-1-1024x576.jpg\" alt=\"graphic showing the result of Nespresso WhatsApp campaign\" class=\"wp-image-806\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/6-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/6-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/6-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/6-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/6-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nespresso was looking to \u201cgrow their coffee capsules sales through retaining their coffee machine customers as returning customers.\u201d But they were lacking two main insights: <strong>their customers\u2019 favourite coffee flavour<\/strong> and <strong>how frequently they purchased the product<\/strong>.<\/p>\n\n\n\n<p>Nespresso saw a <strong>300% increase in its sales within the first 30 days of the campaign<\/strong>. It also happened to be the biggest number in sales since the company had started!&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983706\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/Zak-Borg-1024x1024.jpg\" alt=\"zak borg headshot\" class=\"wp-image-817\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Zak-Borg-1024x1024.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Zak-Borg-300x300.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Zak-Borg-150x150.jpg 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Zak-Borg-768x768.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Zak-Borg.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe speed at which the Middle East runs, the European market cannot understand. In the European markets, you send an email, you wait 24 hours, it comes in\u2026 everything there is on WhatsApp.&nbsp;You can forget receiving an email.&nbsp; I think things are moving much, much faster there. And from my perspective, I think us Europeans, we\u2019re way behind the curve now when it comes to markets like Dubai and Saudi where they are running at such a pace that our European team has to send an email, wait for it to come back. You send a WhatsApp there and <strong>within 10 seconds receive a reply<\/strong>.\u201c<\/p>\n<cite>Zak Borg \u2013 Co-founder and Director of <a href=\"https:\/\/www.sortlist.com\/agency\/anchovy-studios-plc\" target=\"_blank\" rel=\"noreferrer noopener\">ANCHOVY<\/a>.&nbsp;<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983718\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Post With A Purpose<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Your brand needs to stand out. Unfortunately, marketers and consumers <strong>don\u2019t always have the same idea<\/strong> as to what that means.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"290\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/Post-With-A-Purpose.png\" alt=\"graphic showing the effects of social media engagement on consumers and marketers in the UK\" class=\"wp-image-701\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Post-With-A-Purpose.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/Post-With-A-Purpose-300x169.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you don\u2019t pay much attention to giving your brand a leitmotif, you\u2019re hurting the most important aspect that <strong>makes your brand distinct<\/strong> from the others in the eyes of the consumer.&nbsp;&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698372c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Example<\/h3>\n\n\n\n<p>GoPro\u2019s Instagram page is <a href=\"https:\/\/eclincher.com\/the-9-best-brands-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">considered by Eclincher<\/a> as the best brand to follow on social media. But what makes them stand out?<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"556\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/GoPro.png\" alt=\"screenshot of GoPro Instagram post\" class=\"wp-image-702\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/GoPro.png 247w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/09\/GoPro-133x300.png 133w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost exclusively, they post pictures <strong>taken by their customers<\/strong>.<\/li>\n\n\n\n<li>They <strong>encourage others<\/strong> to send in their submissions.<\/li>\n\n\n\n<li>They hold frequent photography\/videography <strong>competitions<\/strong> via their social channels.<\/li>\n\n\n\n<li>They <strong>engage<\/strong> with their followers in the comments.<\/li>\n\n\n\n<li>They provide a wide <strong>variety<\/strong> of different images.<\/li>\n\n\n\n<li>They often <strong>give insights<\/strong> into their latest technological updates or <strong>tips<\/strong> on how best to use their technology.<\/li>\n\n\n\n<li>They frequently post about <strong>current social issues<\/strong> going on around the world.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Still, it\u2019s hard keeping up with all these factors to ensure that your brand gets a shot at visibility.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983740\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">UK SMBs Need A Helping Hand With Social Media Marketing<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Not only do you have to keep up communication with clients, but you also need to <strong>be aware of emerging trends<\/strong> and have a <strong>constant flow of new and exciting ideas for campaigns<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s impossible to have someone working in-house 24\/7 all year round to keep up with your <a href=\"https:\/\/buysocialmediamarketing.com\/\">social media marketing<\/a> efforts.&nbsp;This is why you may want to look into hiring a <strong>social media marketing agency<\/strong>.<\/p>\n\n\n\n<p>An agency can also have some extra perks and know some social media tips that you may not have access to with your internal team.<\/p>\n\n\n\n<p>From engagement rates to managing social media management tools, <a href=\"https:\/\/www.sortlist.co.uk\/social-media\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">social media agencies<\/a> have a clear overview of industry trends and social media usage in general on both the business and client sides. So why not make the most of these experts?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698374e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/10\/Sydney-Clarke-1024x1024.jpg\" alt=\"sydney clarke headshot\" class=\"wp-image-819\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Sydney-Clarke-1024x1024.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Sydney-Clarke-300x300.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Sydney-Clarke-150x150.jpg 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Sydney-Clarke-768x768.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/10\/Sydney-Clarke.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019ve worked as an internal marketing executive for a company, and I\u2019ve also worked at an agency. I think the difference between the two is that, yes, in-house might be a little bit cheaper, but although they\u2019re focusing on your brand 24\/7, they don\u2019t do it day in and day out. At an agency, I feel that when you\u2019re doing it day in and day out with so many different clients, <strong>you\u2019re in a constant learning process<\/strong>, and what works for one client may not work for another. You&#8217;re actually using the data from all your clients to improve your overall knowledge.\u201d<\/p>\n<cite>Sydney Clarke \u2013 Director of <a href=\"https:\/\/www.sortlist.com\/agency\/https-socialmilkmarketing-co-uk\" target=\"_blank\" rel=\"noreferrer noopener\">Social Milk Marketing<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983761\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion: Social Media Marketing Is More Important than Ever for UK Businesses<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351446983770\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>The marketplace has become saturated with all kinds of products and services thanks to <strong>globalisation<\/strong> and <strong>digitalisation<\/strong>, making it difficult for businesses to stand out.<\/p>\n\n\n\n<p>Whether you work for a conglomerate or a small business, it has become more important than ever to build relationships with customers. These relationships have been proven to initiate, grow, and persist via social media networks, and <strong>businesses across the UK are starting to make the most of social media tools<\/strong> at their disposal. But there is still a lot more potential for many businesses out there.<\/p>\n\n\n\n<p>If your business goals include increasing brand visibility and boosting lead generation, but your business has yet to be present on a social media network, get in touch with a social media agency by <a href=\"https:\/\/www.sortlist.com\/project\/new?autoload=true\" target=\"_blank\" rel=\"noreferrer noopener\">posting your project<\/a> and get started.<\/p>\n\n\n\n<p>More than that, any business that is already present on a social network can benefit from an agency&#8217;s helping hand and conduct a thorough social media audit.&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635144698377a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_45e17a350f9789a47227d7664865f9d7\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/logo-strategies.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/te\u0301le\u0301chargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/forbes-logo-7-1.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/14\/2022\/08\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>71% of users will recommend a brand after a positive experience with it.<\/p>\n","protected":false},"author":5,"featured_media":704,"template":"","reports_categories":[6,13],"class_list":["post-685","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-reports","reports_categories-social-media-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How UK SMBs Are Betting on Social Media Marketing to Survive<\/title>\n<meta name=\"description\" content=\"Social media marketing in the UK has risen in the past 5 years and the data reveals the reason why businesses are willing to bet on it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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